Internet digital content pricing and subscribers control

• Autorzy: Mejjouali Sobhi , Tadj Lotfi

Identyfikatory

DOI

10.37190/ord230304

• Języki publikacji: EN

Abstrakty

EN

We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long.

Słowa kluczowe

EN

maximum principle; model predictive control; optimal control; web content pricing

• Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
• Czasopismo: Operations Research and Decisions
• Rocznik: 2023
• Tom: Vol. 33, No. 3
• Strony: 59--73
• Opis fizyczny: Bibliogr. 15 poz., rys.

Twórcy

autor

Mejjouali Sobhi

• Department of Industrial Engineering, Alfaisal University, Riyadh, Saudi Arabia

• https://orcid.org/0000-0001-8339-8402

autor

Tadj Lotfi

• Department of Industrial Engineering, Alfaisal University, Riyadh, Saudi Arabia

• https://orcid.org/0000-0002-9418-0895

Bibliografia

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• [10] Sethi, S. P. Optimal Control Theory: Applications to Management Science and Economics, 3rd ed., Springer, 2019.
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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).