Perception of modes of public transport compared to travel behaviour of urban inhabitants in light of marketing research

• Autorzy: Hebel K. , Wolek M.
• Języki publikacji: EN

Abstrakty

EN

The study introduces the notion of “travel behaviour” among urban inhabitants, as well as highlighting its most common determinants, one of which is the perception of public transport. The study includes a comparative analysis of the link between passenger perceptions of the main modes of public transport in relation to the actual mode of transport chosen to complete a certain journey, based on market research results collected within a given city.

Słowa kluczowe

EN

urban transport; marketing research; perception; public transport; travel behaviour

PL

transport miejski; badania marketingowe; postrzeganie; transport publiczny; zachowania komunikacyjne

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Transport / Politechnika Śląska
• Rocznik: 2016
• Tom: z. 92
• Strony: 65--75
• Opis fizyczny: Bibliogr. 13 poz.

Twórcy

autor

Hebel K.

• Chair of Transportation Market, Faculty of Economics, University of Gdansk, Armii Krajowej 119/121 Street, 81-824 Sopot, Poland

autor

Wolek M.

• Chair of Transportation Market, Faculty of Economics, University of Gdansk, Armii Krajowej 119/121 Street, 81-824 Sopot, Poland

Bibliografia

• 1. Antonides Gerrit, W. Fred van Raaij. 2003. Zachowanie konsumenta. Warsaw: Wydawnictwo Naukowe PWN. ISBN: 83-01-13960-9. [In Polish: Antonides Gerrit, W. Fred van Raaij. 2003. Consumer Behaviour. Warsaw: PWN].
• 2. Axhausen Kay W., Thomas Haupt, Bernhard Fell, Udo Heidl. 2001. “Searching for the rail bonus: results from a panel SP/RP study”. European Journal of Transport and Infrastructure Research 4: 353-369. ISSN: 1567-7141. DOI:10.3929/ethz-a-004348224.
• 3. Banister David. 2005. Unsustainable Transport: City Transport in the New Century. Transport, Development and Sustainability Series. London and New York: Routledge, Taylor and Francis Group. ISBN: 1134325118. ISBN: 9781134325115.
• 4. Goodwin Peter. 2008. “Policy incentives to change behaviour in passenger transport”. In OECD/International Transport Forum on Transport and Energy: The Challenge of Climate Change. Leipzig, Germany, 28-30 May 2008. Available at: http://eprints.uwe.ac.uk/9942.
• 5. Hebel Katarzyna. 2013. Zachowania transportowe mieszkańców w kształtowaniu transportu miejskiego. Gdańsk: Fundacja Rozwoju Uniwersytetu Gdańskiego. ISBN: 978-83-7531-226-3. [In Polish: Transport Behaviour of Inhabitants in the Development of Urban Transport. Gdansk: Foundation for the Development of the University of Gdansk].
• 6. Kotler Philip, Christer Asplund, Irving Rein, Donald Haider. 1999. Marketing Places Europe: How to Attract Investments, Industries, Residents and Visitors to Cities, Communities, Regions and Nations in Europe. Financial Times Prentice Hall. ISBN-10: 0273644424. ISBN-13: 978-0273644422.
• 7. Markowski Tadeusz. 1999. Zarządzanie rozwojem miast. Warsaw: Wydawnictwo Naukowe PWN. ISBN: 8301129719, ISBN: 9788301129712. [In Polish: Markowski Tadeusz.1999. Management of Urban Development. Warsaw: PWN].
• 8. Mowen John C., Michael S. Minor. 2001. Consumer Behavior: A Framework. Prentice Hall, Cornell University. ISBN: 0130169722. ISBN: 9780130169723.
• 9. Scherer Milena, Katrin Dziekan. 2012. “Bus or rail: an approach to explain the psychological rail factor”. Journal of Public Transportation 15 (1): 75-93. ISSN: 1077-291X.
• 10. Scherer Milena. 2011. “The image of bus and tram: first results”. In 11th Swiss Transport Research Conference: 1-26. Institute for Transport Planning and Systems, Zurich, Switzerland, 11-13 May, Monte Verita, Ascona, Switzerland.
• 11. Światowy Grażyna. 2006. Zachowania konsumentów. Determinanty oraz metody poznania i kształtowania. Warsaw: PWE. ISBN: 83-208-1640-8. [In Polish: Światowy Grazyna. 2006. Consumer Behaviour: Determinants and Methods of Knowledge and Shaping. Warsaw: PWE].
• 12. Wolek Marcin. 2013. “5.1.1. Review of existing promotion initiatives report prepared within TROLLEY project”. Technical Report (1-43) May. Gdynia: Department of Transportation Market, University of Gdansk. DOI: 10.13140/RG.2.1.2239.8887.
• 13. Wołek Marcin. 2014. “Stan obecny i perspektywy rozwoju transportu trolejbusowego w Gdyni”. Transport Miejski i Regionalny 4: 20-25. ISSN: 1732-5153. [In Polish: Wolek Marcin. 2014. “Current status and prospects of development of transport trolleybus in Gdynia”. Urban and Regional Transport 4: 20-25].

Uwagi

PL

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę