Study on talent management influence on customer satisfaction

• Autorzy: Kuntonbutr Chanongkorn , Sangperm Nuanluk

Identyfikatory

DOI

10.17512/pjms.2019.20.2.28

Warianty tytułu

PL

Badanie wpływu zarządzania ludźmi uzdolnionymi na satysfakcję klienta

• Języki publikacji: EN

Abstrakty

EN

The purpose of the study is to investigate how large firm has developed talent management programs for its human resources development plan and how talent management is beneficial to firms concerning to their contribution on customer satisfaction. The data collection period was during July-August 2018. Total numbers of 272 subjects were randomly selected and the final complete numbers were 176 usable subjects. The framework considers a theoretical rationale for workplace engagement and organizational citizenship behavior serving as mediators. The talent management has been recognized as an organizational key driver for managerial performance. However, many business firms in Thailand may overlook the talent management system to overcome the firms’ capability to generate profit under their limitation. The subjects are employees at PTT Public Company Limited. The Structural Equation Model (SEM) was applied to clarify the multivariate framework. The results indicate that talent management affects both work engagement and organizational citizenship behaviors, which consequently affect customer satisfaction. The results conclude that the company concentrate on talent management will enhance customer satisfaction through work engagement and organizational citizenship behaviors. Future studies should concentrate on smaller firms and how they perform in this context.

PL

Celem artykułu jest przedstawienie, w jaki sposób duża firma opracowała programy zarządzania ludźmy uzdolnionymi do swojego planu rozwoju zasobów ludzkich oraz w jaki sposób zarządzanie tymi ludźmi jest korzystne dla firm pod względem ich wkładu w zadowolenie klienta. Okres zbierania danych trwał od lipca do sierpnia 2018 r. Losowo wybrano całkowitą liczbę 272 respondentów, a ostateczne wykorzystano 176 użytecznych ankiet. Ramy te uwzględniają teoretyczne uzasadnienie zaangażowania w miejscu pracy i zachowania obywatelskiego w organizacji jako mediatorów. Zarządzanie zdolnymi ludźmi zostało uznane za kluczowy czynnik organizacyjny w zakresie zarządzania. Jednak wiele firm biznesowych w Tajlandii może przeoczyć ten system zarządzania w celu przezwyciężenia zdolność firmy do generowania zysków. Podmioty są pracownikami PTT Public Company Limited. W celu wyjaśnienia struktury wielowymiarowej zastosowano model równań strukturalnych (SEM). Wyniki wskazują, że zarządzanie ludźmi uzdolnionymi wpływa zarówno na zaangażowanie w pracę, jak i na zachowania obywatelskie w organizacji, co w konsekwencji wpływa na zadowolenie klienta. Wyniki wskazują, że firma skoncentrowana na tym zarządzaniu i zwiększy zadowolenie klientów poprzez zaangażowanie w pracę i zachowania organizacyjne związane z obywatelstwem. Przyszłe badania powinny koncentrować się na mniejszych firmach i ich wynikach w tym kontekście.

Słowa kluczowe

EN

talent management; work engagement; organizational citizenship behavior; customer satisfaction

PL

zarządzanie ludźmi uzdolnionymi; zaangażowanie w pracę; organizacyjne zachowania obywatelskie; zadowolenie klienta

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2019
• Tom: Vol. 20, No. 2
• Strony: 334--344
• Opis fizyczny: Bibliogr. 30 poz., tab.

Twórcy

autor

Kuntonbutr Chanongkorn

• Faculty of Business Administration, Rajamangala University of Technology Thanyaburi, Pratumtanee, Thailand

autor

Sangperm Nuanluk

• Faculty of Management Sciences, Kasetsart University, Sriracha Campus, Chonburi, Thailand

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).