Determinants of green purchase behaviour of university students in South Africa

• Autorzy: Fatoki Olawale

Identyfikatory

DOI

10.34659/eis.2023.86.3.607

Warianty tytułu

PL

Determinanty ekologicznych zachowań zakupowych studentów uniwersytetów w RPA

• Języki publikacji: EN

Abstrakty

EN

The unsustainable level of consumption globally is one of the major causes of the environmental challenges that the world currently faces. The purchase of green products is one of the ways to promote environmental sustainability globally. The study examines the determinants of green purchase behaviour of university students in South Africa. The study merges the Value-Attitude-Behaviour (VAB) theory and the Theory of Planned Behaviour (TPB) to develop a new theoretical model to predict GPB. The study uses a quantitative research design, and data is collected from students at two South African universities. The study adopts the Partial Least Square Structural Equation Modelling for data analysis. The findings support the applicability of the merged theories in predicting GPB. Recommendations to improve the GPB of students include the introduction of environmental education as a subject in universities.

PL

Niezrównoważony poziom globalnej konsumpcji jest jedną z głównych przyczyn wyzwań środowiskowych, przed którymi stoi obecnie świat. Zakup ekologicznych produktów jest jednym ze sposobów promowania zrównoważonego rozwoju środowiska na całym świecie. W badaniu przeanalizowano determinanty ekologicznych zachowań zakupowych studentów uniwersytetów w Republice Południowej Afryki. Badanie łączy teorię wartości, postaw i zachowań (VAB) z teorią planowanych zachowań (TPB) w celu opracowania nowego modelu teoretycznego do przewidywania GPB. W badaniu wykorzystano ilościowy projekt badawczy, a dane zebrano od studentów dwóch uniwersytetów w RPA. Do analizy danych przyjęto modelowanie równań strukturalnych metodą najmniejszych kwadratów. Wyniki potwierdzają przydatność połączonych teorii w przewidywaniu GPB. Zalecenia dotyczące poprawy GPB studentów obejmują wprowadzenie edukacji ekologicznej jako przedmiotu na uniwersytetach.

Słowa kluczowe

EN

green purchase behaviour; Value Attitude Behaviour Theory; Theory of Planned Behaviour; university students; South Africa

PL

zakupy ekologiczne; teoria wartości postaw zachowań; teoria planowanych zachowań; studenci; RPA

• Wydawca: Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Economics and Environment
• Rocznik: 2023
• Tom: No. 3
• Strony: 556--582
• Opis fizyczny: Bibliogr. 95 poz., rys., tab.

Twórcy

autor

Fatoki Olawale

• Department of Business Management, University of Limpopo, Private Bag X1106, Sovenga 0727, South Africa

• https://orcid.org/0000-0003-1539-8333

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).