Optimization of financial management for enhancing the Electric Vehicle market in Medan, Indonesia

• Autorzy: Munthe Kornel , Simanihuruk Peran , Sitinjak Charli , Ober Józef , Kochmańska Anna

Identyfikatory

DOI

10.2478/mspe-2024-0021

• Języki publikacji: EN

Abstrakty

EN

The global shift towards sustainable transportation, exemplified by the increasing adoption of Electric Vehicles (EVs), represents a vital response to contemporary environmental and energy challenges. This study investigates the determinants of consumers’ Desire to Purchase EVs within the unique context of the Medan market, where consumer preferences and market dynamics differ from more globally examined settings. Additionally, it explores the mediating roles of Consumer Awareness Campaigns and Local Industry Partnerships in shaping purchase intent. Through a comprehensive survey of 832 respondents in Medan, Indonesia, the study reveals crucial insights. Government incentives, including tax breaks and rebates, emerge as influential factors, significantly increasing consumers’ inclination to adopt EVs. Equally vital is the accessibility and availability of charging infrastructure, which is pivotal in bolstering consumer confidence in EVs. Consumer perceptions and attitudes have a significant bearing on purchase intent, with positive perceptions regarding environmental benefits, cost savings, and driving experiences contributing to the heightened desire for EV ownership. Effective financial management strategies also play a positive role, emphasizing the significance of sound financial planning and resource allocation. Further-more, this research emphasizes the instrumental role of Consumer Awareness Campaigns in shaping purchase intent. These campaigns are a powerful tool for elucidating the multifaceted advantages of EV ownership, encompassing environmental consciousness, economic feasibility, and enhanced driving experiences. Local Industry Partnerships within the Medan EV market equally contribute to heightened purchase intent, reflecting the synergistic effects of collaborative initiatives.

Słowa kluczowe

EN

Electric Vehicles; EVs; consumer adoption; mediating factors; government initiative; Consumer Awareness

• Wydawca: STE GROUP
• Czasopismo: Management Systems in Production Engineering
• Rocznik: 2024
• Tom: nr 2 (32)
• Strony: 212--225
• Opis fizyczny: Bibliogr. 66 poz., rys., tab.

Twórcy

autor

Munthe Kornel

• Universitas Katolik Santo Thomas Faculty of Economics and Business Medan 20133, Indonesia

• https://orcid.org/0000-0001-7581-0815

autor

Simanihuruk Peran

• Universitas Katolik Santo Thomas Faculty of Economics and Business Medan 20133, Indonesia

• https://orcid.org/0009-0005-1645-647X

autor

Sitinjak Charli

• Curtin University Malaysia Faculty of Humanities and Health Science 98000, Miri, Malaysia University Esa Unggul Faculty of Psychology 11510, Jakarta, Indonesia

• https://orcid.org/0000-0002-2247-6777

autor

Ober Józef

• Silesian University of Technology Faculty of Organization and Management Department of Applied Social Sciences Roosevelta 26-28, 41-800 Zabrze, Poland

• https://orcid.org/0000-0001-6290-381X

autor

Kochmańska Anna

• Silesian University of Technology Faculty of Organization and Management Department of Applied Social Sciences Roosevelta 26-28, 41-800 Zabrze, Poland

• https://orcid.org/0000-0002-6243-8687

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki i promocja sportu (2025).