Security and privacy of customer data as an element creating the image of the company

• Autorzy: Żywiołek Justyna , Trigo Antonio , Rosak-Szyrocka Joanna , Khan Asghar

Identyfikatory

DOI

10.2478/mspe-2022-0019

• Języki publikacji: EN

Abstrakty

EN

COVID-19, mobility, socio-social changes have transferred to the world of social media communication, purchasing activities, the use of services. Corporate social media has been created to support clients in using various services, give them the possibility of easy communication without time and local barriers. Unfortunately, they still very rarely take into account the security and privacy of customers. Considering that the purpose of this article is to investigate the impact of social media on the company's image, it should be remembered that this image also works for the security and privacy of customer data. Data leaks or their sale are not welcomed by customers. The results of empirical research show that the safety, simplicity and variety of services offered on social media have a significant impact on the perceived quality, which in turn positively affects the reputation. The authors proposed a methodology based on the Kano model and customer satisfaction in order to examine the declared needs and undefined desires and divide them into different groups with different impacts on consumer satisfaction. The interview participants were employees of 10 randomly selected companies using social media to conduct sales or service activities. 5,000 people from Poland, Portugal and Germany participated in the study. 4,894 correctly completed questionnaires were received.

Słowa kluczowe

EN

social media in the company; security and privacy; online company; corporate image

• Wydawca: STE GROUP
• Czasopismo: Management Systems in Production Engineering
• Rocznik: 2022
• Tom: nr 2 (30)
• Strony: 156--162
• Opis fizyczny: Bibliogr. 85 poz., rys., tab.

Twórcy

autor

Żywiołek Justyna

• Czestochowa University of Technology Faculty of Management ul. J.H. Dąbrowskiego 69, 42-201 Częstochowa, Poland

• https://orcid.org/0000-0003-0407-0826

autor

Trigo Antonio

• Polytechnic Institute of Coimbra Coimbra, Portugal

• https://orcid.org/0000-0003-0506-4284

autor

Rosak-Szyrocka Joanna

• Czestochowa University of Technology Faculty of Management ul. J.H. Dąbrowskiego 69, 42-201 Częstochowa, Poland

• https://orcid.org/0000-0002-5548-6787

autor

Khan Asghar

• Hamdard University Islamabad, Pakistan

• https://orcid.org/0000-0002-1351-898X

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu „Społeczna odpowiedzialność nauki” - moduł: Popularyzacja nauki i promocja sportu (2022-2023).