Importance of Search Engine Marketing in the Digital World

• Autorzy: Terrance A. R. , Shrivastava S. , Kumari A.

Identyfikatory

DOI

10.15439/2017KM24

• Konferencja: International Conference on Information Technology and Knowledge Management (1 ; 22-23.12.2017 ; New Delhi, India)
• Języki publikacji: EN

Abstrakty

EN

Object tracking is one of the vital fields of computer vision that detects the moving object from a video sequence. Internet has changed the world to global village. Due to improved connectivity and increase in data usage, any new or existing products or services can reach the consumer easily through digital marketing. Apart from creating a content rich website for a product, it is highly important that the website is at the top of the Search Engine Result Pages (SERPS) of a Search Engine. The technical aspect of Search Engine Marketing Management (SEMM) of the website can be substantially improved by carrying out Search Engine Optimization (SEO) analysis of the website. The SEO tool can be utilized for increasing the website traffic and consequently increasing the sales revenue. This paper focuses on the interlinkage of Search Engine Marketing and Search Engine Optimization. The paper also provides the impact of Keyword analysis and the other SEO friendly techniques that positively affects the digital marketing.

Słowa kluczowe

EN

search engine marketing management; search engine optimization; search engine result pages; SEO tools

PL

zarządzanie marketingiem w wyszukiwarkach; optymalizacja wyszukiwarek; strony wyników wyszukiwania; narzędzia; SEO

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2018
• Tom: Vol. 14
• Strony: 155--158
• Opis fizyczny: Bibliogr. 6 poz., tab.

Twórcy

autor

Terrance A. R.

• Computer Science, Kalindi College, University of Delhi, India

autor

Shrivastava S.

• Computer Science, Kalindi College, University of Delhi, India

autor

Kumari A.

• Computer Science, Kalindi College, University of Delhi, India

Bibliografia

• 1. D. M. Patil, K. M. Jadhav, M. G. Patil, “A study on Search engine and Search Engine Optimization”, International Journal of Advance Research in Computer Science and Management Studies, Vol. 3, Issue 6, 2015.
• 2. M. Bansal, D. Sharma, “Improving Webpage Visibility in Search Engines by Enhancing Keyword Density Using Improved On-Page Optimization Technique”, International Journal of Computer Science and Information Technologies, Vol. 6, Issue 6, 2015.
• 3. K. Samrat, “Concept of Search Engine Optimization in Web Search Engine”, International Journal of Advanced Engineering Research and Studies, Vol. 1, Issue 1, 2011.
• 4. S. Gupta, N. Agrawal, S. Gupta, “A Review on Search Engine Optimization: Basics”, International Journal of Hybrid Information Technology, Vol. 9, Issue 5, 2016.
• 5. L. Zhang, J. Zhang, Y. Ju, “The Research on Search Engine Optimization Based on Six Sigma Management”, IEEE International Conference on E-Business and E-Government (ICEE), 2011.
• 6. A. R. Terrance, “Search Engine Optimization – A critical element in Digital Marketing”, National Seminar Proceedings of a paradigm shift towards Empowerment of Women, 2017

Uwagi

1. Preface

2. Technical Session: First International Conference on Information Technology and Knowledge Management