Smart Shop Services for Building Customer-Oriented Scenarios

• Autorzy: Krawczyk Henryk , Sobecki Andrzej

Identyfikatory

DOI

10.34808/tq2020/24.3/b

• Języki publikacji: EN

Abstrakty

EN

The shops of today mostly support the customer by offering him or her products based on basic relationships between products viewed or ordered by users with similar tastes. This common approach may fail in many cases especially when the user does not have sufficient knowledge about the market, or when he or she wants to build a set of products in more than one shop. New categories of smart shop services are proposed in order to execute such customer-oriented scenarios where recommended products do meet mutual dependencies with products previously ordered by the customer. An attempt is made to collect additional information about the behavior of users (from past and current contexts) and represent it in a targeted graph called the customer-oriented scenario. Four types of such scenarios are distinguished depending on how many shops have been visited by the user before buying the expected products and how many products the user wants to buy. Moreover, the proposed scenario model provides the possibility of showing which services had been used by the user before the selection was made. Customer-oriented scenarios may be created post factum based on event data logs or before the user will use the shop, which means that it can be arranged which information, knowledge sources (internal or external), products or categories should be suggested in some context of the user's decision. The possibility of leveraging additional smart services into a traditional trading platform may help users, especially when they want to implement a complex scenario and order many products with mutual dependencies or in a situation when the user wants to understand the market before buying something. Using internal and external services allows creating a network for distributing knowledge focused on the actual customer context in a shop.

Słowa kluczowe

EN

electronic commerce; categories of shop services; knowledge sources; smart services; customer-oriented scenarios; integrated platforms

PL

handel elektroniczny; kategorie usług sklepowych; źródła wiedzy; usługi inteligentne; scenariusze zorientowane na klienta; zintegrowane platformy

• Wydawca: Politechnika Gdańska
• Czasopismo: TASK Quarterly : scientific bulletin of Academic Computer Centre in Gdansk
• Rocznik: 2020
• Tom: Vol. 24, No 3
• Strony: 221--242
• Opis fizyczny: Bibliogr. 19 poz., rys.

Twórcy

autor

Krawczyk Henryk

• Department of Computer Architecture, Faculty of Electronics,Telecommunications and Informatics, Gdańsk University of Technology, Narutowicza 11/12, 80-233 Gdańsk, Poland

autor

Sobecki Andrzej

• Department of Computer Architecture, Faculty of Electronics,Telecommunications and Informatics, Gdańsk University of Technology, Narutowicza 11/12, 80-233 Gdańsk, Poland

Bibliografia

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Uwagi

PL

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).