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Corporate social responsibility as a management concept in universities: A study of the top 10 Polish universities’ websites

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EN
This article discusses issues related to the concept of corporate social responsibility (CSR) of Polish universities. The first part of the article presents the essence of CSR, and the next part focuses on the degree of involvement of universities in Poland in CSR activities. Afterwards, the CSR activities were grouped based on conceptual areas in accordance with the ISO 26000 standard. Moreover, the most popular socially responsible tools and practices at Polish universities were analysed. The main aim of the article is to present the level of corporate social responsibility and identify its main areas at the top 10 universities in Poland according to The Times Higher Education World University Rankings 2021. The article uses the literature query method and analyses and evaluates documents, reports, and websites. The research carried out at the top 10 Polish universities showed that all these entities are involved in socially responsible activities by taking into account social, environmental, and employee aspects in their activities. They are organizations that feel responsible for their activities and take into account the needs of their stakeholders, both internal and external.
Rocznik
Strony
58--68
Opis fizyczny
Bibliogr. 25 poz., tab.
Twórcy
  • University of Szczecin, Faculty of Economics, Finance and Management 8 Cukrowa St., 71-004 Szczecin, Poland
Bibliografia
  • 1. Barauskaite, G. & Streimikiene, D. (2021) Corporate social responsibility and financial performance of companies: The puzzle of concepts, definitions and assessment methods. Corporate Social Responsibility and Environmental Management, pp. 278–287, doi: 10.1002/csr.2048.
  • 2. Beyer, K. & Leoński, W. (2016) Reporting as an important instrument of Corporate Social Responisibility. Journal of Corporate Responsibility and Leadership 3, 2, pp. 67–77.
  • 3. Białoń, L. & Werner, E. (2012) Społeczna odpowiedzialność szkoły wyższej w kontekście jej wizerunku. Nauka i Szkolnictwo Wyższe 1(39), pp. 142–161.
  • 4. Carroll, A.B. (2015) Corporate social responsibility: The centerpiece of competing and complementary frameworks. Organizational Dynamics 44(2), pp. 87–96.
  • 5. Coombs, T.W. & Holladay, S.J. (2015) Two Minute Drill – Video Games and Social Media to Advance CSR. In: Adi, A., Grigore, G., Crowther, D. (eds) Corporate Social Responsibility in The Digital Age, pp. 127–142, doi: 10.1108/ S2043-052320150000007017.
  • 6. Dyck, A., Lins, K.V., Roth, L. & Wagner, H.F. (2018) Do institutional investors drive corporate social responsibility? International evidence (Working Paper No. 73). Bocconi University. Available from: https://papers.ssrn.com/sol3/ papers.cfm?abstract_id=3150282 [Accessed: February 19, 2021].
  • 7. Fifka, M. & Loza Adaui, C.R. (2015) Corporate Social Responsibility (CSR) Reporting – Administrative Burden or Competitive Advantage? In: O’Riordan, L., Zmuda, P., Heinemann, S.(eds) New Perspectives on Corporate Social Responsibility: Locating the Missing Link, pp. 285–300, Springer Gabler, Germany, doi: 10.1007/978-3-658-06794- 6_15.
  • 8. Garay, L. & Font, X. (2012) Doing good to do well? Corporate Social Responsibility reasons, practices and impacts in small and medium accomodation enterprises. International Journal of Hospitality Management 31, pp. 327–337.
  • 9. Geryk, M. (2010) Społeczna odpowiedzialność uczelni niezbędnym czynnikiem jej rozwoju. In: Geryk, M. (ed.). Organizacja w obliczu współczesnych wyzwań. Gdańsk: Wydawnictwo Wyższej Szkoły Zarządzania, pp. 271–283.
  • 10. Gough, S. & Scott, W. (2008) Higher Education and Sustainable Development: Paradox and Possibility. Abingdon, U.K.: Routledge.
  • 11. Haugh, H.M. & Talwar, A. (2010) How do corporations embed sustainability across the organization? Academy of Management Learning & Education 9, 3, pp. 384–396.
  • 12. Hopkins, M. (2007) Corporate Social Responsibility and International Development: Is Business the Solution? London: Earthscan.
  • 13. ISO (2009) ISO/DIS 26000 Guidance on Social Responsibility Functions. [Online] Available from: http://isotc. iso.org/livelink/livelink/8385026/ISO_DIS_26000_Guidance_on_Social_Responsibility.pdf?func=doc.Fetch&nodeid=8385026 [Accessed: February 19, 2021].
  • 14. Kvasničková Stanislavská, L., Kvasnicka, R., Kuralova, K. & Margarisova, K. (2014) Social Responsibility of Higher Educational Institutions – the Comparison of the View of Students and Potential Students. Journal on Efficiency and Responsibility in Education and Science, 7(3–4), pp. 95–99.
  • 15. Leja, K. (2008) Społeczna odpowiedzialność uczelni. Gdańsk: Wydawnictwo Politechniki Gdańskiej.
  • 16. Leoński, W. (2016) Kodeks etyczny jako instrument społecznej odpowiedzialności biznesu. Zeszyty Naukowe Politechniki Częstochowskiej, Zarządzanie 22, pp. 257–263.
  • 17. Leoński, W. (2019) Społeczna odpowiedzialność biznesu w polskich uczelniach wyższych. Przedsiębiorczość i Zarządzanie 20, 6, 1, pp. 239–252.
  • 18. Lu, J., Ren, L., He, Y., Lin, W. & Streimikis, J. (2019) Linking corporate social responsibility with reputation and brand of the firm. Amfiteatru Economic 21(51), pp. 1–26.
  • 19. Ministry of Science and Higher Education (2017) 23 szkoły wyższe podpisały deklarację społecznej odpowiedzialności uczelni. [Online] Available from: https://www.nauka.gov. pl/aktualnosci-ministerstwo/23-szkoly-wyzsze-podpisalydeklaracje-spolecznej-odpowiedzialnosci-uczelni.html [Accessed: February 23, 2021].
  • 20. Nasrullah, N.M. & Rahim, M.M. (2014) Understanding of CSR and its Standards. In: CSR in Private Enterprises in Developing Countries. CSR, Sustainability, Ethics & Governance. Springer, Cham, pp. 11–40, doi: 10.1007/978-3- 319-02350-2_2.
  • 21. PARP (2021) CSR – Społeczna odpowiedzialność biznesu. Available from: https://www.parp.gov.pl/csr [Accessed: May 23, 2021].
  • 22. Sagintayeva, A. & Kurakbayev, K. (eds) (2013) Conference proceedings: Global trends in higher education and their impact on the region. Astana, Kazakhstan, 12–13 June 2013, pp. 25–57. Available from: https://files.ed.gov/fulltext/ED546477.pdf [Accessed: February 23, 2021].
  • 23. Sullivan, K.D. (2008) The Case for Hands-on Education. [Online] Available from https://www.strategy-business. com/article/08303 [Accessed: February 19, 2021].
  • 24. Szyszka, B. (2000) Basic Ethical Aspects of American Companies Operating in Poland. In: Ryan L.V., Gasparski, W.W., Enderle, G. (eds). Business Students Focus on Ethics. The International Annual of Practical Philosophy and Methodology 8, New Brunswick (USA) & London (UK): Transaction Publishers, pp. 61–72.
  • 25. WeAreSocial (2020) Digital 2020. [Online] Available from: https://wearesocial.com/digital-2020 [Accessed: February 23, 2021].
Uwagi
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).
Typ dokumentu
Bibliografia
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