Location factors for budget, medium standard and luxury hotels based on the example of hotels operating in Poland

• Autorzy: Puciato Daniel , Oleśniewicz Piotr , Gawlik Agnieszka , Markiewicz-Patkowska Julita , Widawski Krzysztof , Słaby Teresa , Kasprzak Rafał , Mróz-Gorgoń Barbara

Identyfikatory

DOI

10.5277/ord190104

• Języki publikacji: EN

Abstrakty

EN

The aim of this article is to indicate the most important factors determining the location of newly built hotels in Poland in 2000–2009, belonging to different groups in the hotel categorization system. We use a two-stage empirical study. The main statistical method applied is stepwise logistic regression with the backward elimination of regressors. The results of the study indicate clearly that there are differences between the location factors for hotels according to their standard. The factors determining the location of budget hotels differ from those influencing the group of medium standard and luxury hotels. The results contribute to a better understanding of the motives of investors when selecting a location and may have implications for economic policies, since they can focus the attention of local and regional authorities on important determinants of attractiveness to local investment.

Słowa kluczowe

EN

location factor; hotel; decision; Poland

PL

czynnik lokalizacji; hotel; decyzja; Polska

• Wydawca: Oficyna Wydawnicza Politechniki Wrocławskiej
• Czasopismo: Operations Research and Decisions
• Rocznik: 2019
• Tom: Vol. 29, No. 1
• Strony: 61--73
• Opis fizyczny: Bibliogr. 37 poz., tab.

Twórcy

autor

Puciato Daniel

• Faculty of Finance and Management, WSB University in Wrocław, ul. Fabryczna 29–31, 53-609 Wrocław, Poland

autor

Oleśniewicz Piotr

• Faculty of Physical Education, University School of Physical Education in Wrocław, al. Ignacego Jana Paderewskiego 35, 51-612 Wrocław, Poland

autor

Gawlik Agnieszka

• Faculty of Physical Education and Physiotherapy, Opole University of Technology, ul. Prószkowska 76, 45-758 Opole, Poland

autor

Markiewicz-Patkowska Julita

• Faculty of Finance and Management, WSB University in Wrocław, ul. Fabryczna 29–31, 53-609 Wrocław, Poland

autor

Widawski Krzysztof

• Institute of Geography and Regional Development, University of Wrocław, pl. Uniwersytecki 1, 50-137 Wrocław, Poland

autor

Słaby Teresa

• Faculty of Management and Technical Sciences, Warsaw Management University, ul. Kawęczyńska 36, 03-772 Warszawa, Poland

autor

Kasprzak Rafał

• Collegium of Management and Finance, SGH Warsaw School of Economics, ul. Madalińskiego 6/8, 02-513 Warszawa, Poland

autor

Mróz-Gorgoń Barbara

• Faculty of Economic Sciences, Wrocław University of Economics, ul. Komandorska 118/120, 53-345 Wrocław, Poland

Bibliografia

• [1] ADAM I., Urban hotel development patterns in the Kumasi metropolis, Ghana Tourism Plan. Dev., 2013, 10 (1), 85–98.
• [2] AZNAR J., SAYERAS J., GALIANA J., ROCAFORT A., Sustainability commitment, new competitors’ presence, nand hotel performance: The hotel industry in Barcelona, Sustainability, 2016, 8, 755.
• [3] BAUM J., HAVEMAN H., Love they neighbor? Differentiation and agglomeration in the Manhattan hotel industry, 1898–1990, Admin. Sci. Quart., 1997, 42 (2), 304–338.
• [4] BAUM J., MEZIAS S., Localized competition and organizational failure in the Manhattan hotel industry, 1898–1990, Admin. Sci. Quart., 1992, 37 (4), 580–604.
• [5] BEN AMEUR H., CLARK E., DE PALMA A., PRIGENT J., Risk management decisions and wealth management in financial economics, Ann. Op. Res., 2018, 262 (2), 239‒240.
• [6] BERNINI C., GUIZZARDI A., Internal and locational factors affecting hotel industry efficiency. Evidence from Italian business corporations, Tourism Econ., 2010, 16 (4), 883–913.
• [7] CANINA L., ENZ C., HARRISON J., Agglomeration effects and strategic orientations: evidence from the U.S. lodging industry, Acad. Manage. J., 2005, 48 (4), 565–581.
• [8] DE BRES K., Cowtowns or cathedral precincts? Two models for contemporary urban tourism, Area, 1994, 26 (1), 57–67.
• [9] DZIEDZIC E., Tourist reception area as a subject of strategic management, SGH Warsaw School of Economics, Warsaw, Poland, 1998.
• [10] ENZ C., CANINA L., LIU Z., Competitive dynamics and pricing behavior in US hotels. The role of co-location, Scand. J. Hosp. Tour., 2008, 8 (3), 230–250.
• [11] EGAN D., CHEN W., ZHANG Y., The intra-urban location of hotels in the Chinese cities of Beijing, Shanghai Shenzhen China Tourism Res., 2006, 2 (4), 516–530.
• [12] EGAN D., NIELD K., Towards a theory of intraurban hotel location, Urban Stud., 2000, 37 (3), 611–621.
• [13] GODLEWSKA H., Location of the Business, Warsaw International Business School, Warsaw, Poland, 2001.
• [14] GORANCZEWSKI B., PUCIATO D., Application of relationship marketing tools by hotel companies, Stud. Phys. Cult. Tourism., 2011, 18 (1), 71–79.
• [15] HELLWIG Z., Taxonomy – theory and its applications, University of Economics in Krakow, Krakow, Poland, 1999.
• [16] ISSAHAKU A., FRANCIS E., Hotel characteristics and location decisions in Kumasi Metropolis, Ghana, Tourism Geogr., 2014, 16 (4), 653–668.
• [17] INGRAM P., INMAN C., Institutions, intergroup competition, and the evolution of hotel populations around Niagara falls, Admin. Sci. Quart., 1996, 41 (4), 629–658.
• [18] JOFRE-MONSENY J., MARIN-LOPEZ R., VILADECANS-MARSAL E., The determinants of localization and urbanization economies: evidence from the location of new firms in Spain, J. Reg. Sci., 2014, 54 (2), 313–337.
• [19] JONES P., DAPHNE D., Sustainability in the global hotel industry, Int. J. Contemp. Hosp., Manage., 2014, 26 (1), 5–17.
• [20] KALNINS A., CHUNG W., Resource-seeking agglomeration: a study of market entry in the lodging industry, Strat. Manage. J., 2004, 25 (7), 689–699.
• [21] KIM J., OKAMOTO N., Importance analysis on hotel components from a manager’s perspective: using conjoint analysis, Asia Pac. J. Tour. Res., 2006, 11 (3), 227–238.
• [22] KNAPOVÁ B., Theory of decision making in managerial practice, Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 2010, 99, 164‒171.
• [23] KUNDU S., CONTRACTOR F., Country location choices of service multinationals. An empirical study of the international hotel sector, J. Inter. Manage., 1999, 5 (4), 299–317.
• [24] LEE K., KIM H., KIM H., LEE D., The determinants of factors in FIT guests’ perception of hotel location, J. Hosp. Tour. Manage., 2010, 17 (1), 167–174.
• [25] LEE J., LIN T., A three-stage real options model on fire risk management decision-making under the fire loss frequency uncertainty, Asia Pac. Manage. Rev., 2018, 23 (1), 37‒44.
• [26] LOCKYER T., Understanding the dynamics of the hotel accommodation purchase decision, Int. J. Cont. Hosp. Manage., 2005, 17 (6), 481–492.
• [27] MŁODAK A., SŁABY T., One or several methods of statistical analysis – methodological studies, Stud. Works Collegium Manage. Fin., 2010, 102, 70–100.
• [28] PANEK T., Statistical Methods of Multivariate Comparative Analysis, SGH Warsaw School of Economics, Warsaw, Poland, 2009.
• [29] PAWLICZ A., NAPIERALA T., The determinants of hotel room rates. An analysis of the hotel industry in Warsaw, Poland, Int. J. Contemp. Hosp. Manage., 2017, 29 (1), 571–588.
• [30] PIN-JU J., SHIN-YI L., Research note. Resort hotel location, Tour. Econ., 2011, 17 (4), 925–931.
• [31] PUCIATO D., Premises for the location of selected hotel enterprises in Opole, Infrast. Ecol. Rural Areas, 2012, 3 (2), 113–120.
• [32] PUCIATO D., Attractiveness of municipalities in South-Western Poland as determinants for hotel chain investments, Tour. Manage., 2016, 57, 245–255.
• [33] PUCIATO D., DZIEDZIC E., The attractiveness of the municipalities of south-western Polish for hotel investors, Tour. Econ., 2017, 23 (3), 702–711.
• [34] PUCIATO D., ŁOŚ A., MROZOWICZ K., Franchising as a way of reducing moral hazard in the tourism market, Argum. Oecon., 2013, 30 (1), 127–147.
• [35] SUNG-BUM K., DAE-YOUNG K., Antecedents of corporate reputation in the hotel industry. The moderating role of transparency, Sustainability, 2017, 9, 951.
• [36] WEBER A., Theory of the location of industries [transl. by Carl J. Friedrich from Weber’s 1909 book], The University of Chicago Press, Chicago 1929.
• [37] YANG Y., WONG K., WANG T., How do hotels choose their location? Evidence from hotels Beijing, Int. J. Hosp. Manage., 2012, 31 (3), 675–685.

Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).