Relationships of enterprise strategy and organizational creativity

• Autorzy: Muthuswamy Vimala Venugopal , Chong Kwong Wing

Identyfikatory

DOI

10.17512/pjms.2022.25.1.16

Warianty tytułu

PL

Relacje strategii przedsiębiorstwa z kreatywnością organizacyjną

• Języki publikacji: EN

Abstrakty

EN

The goal of the current study is to examine relationship of the enterprise strategy elements: organizational goals, commitment and plans and the organizational creativity of the pharmaceutical retail business in Malaysia. The research objectives also include the investigation of mediating impact of innovation adoption among the links of organizational goals, organizational commitment, organizational plans, and organizational creativity of the pharmaceutical retail enterprises in Malaysia. The results were assessed using AMOS and revealed that organizational goals, organizational commitment, and organizational plans have a positive association with the organizational creativity of the pharmaceutical retail enterprises in Malaysia. The findings also indicated that innovation adoption significantly mediates among the nexus of organizational goals, organizational commitment, organizational plans, and organizational creativity of the pharmaceutical retail industry in Malaysia. These findings are meaningful for the regulators while formulating the policies related to the innovation adoption that improves organizational performance and creativity.

PL

Celem niniejszego opracowania jest zbadanie relacji elementów strategii przedsiębiorstwa: celów organizacyjnych, zaangażowania i planów oraz kreatywności organizacyjnej branży farmaceutycznej w Malezji. Cele badawcze obejmują również zbadanie pośredniczącego wpływu przyjęcia innowacji na powiązania celów organizacyjnych, zaangażowania organizacyjnego, planów organizacyjnych i kreatywności organizacyjnej przedsiębiorstw farmaceutycznych w Malezji. Wyniki zostały ocenione za pomocą AMOS i wykazały, że cele organizacyjne, zaangażowanie organizacyjne i plany organizacyjne mają pozytywny związek z kreatywnością organizacyjną przedsiębiorstw handlu detalicznego farmaceutykami w Malezji. Odkrycia wskazały również, że przyjęcie innowacji znacząco pośredniczy w splocie celów organizacyjnych, zaangażowania organizacyjnego, planów organizacyjnych i kreatywności organizacyjnej branży farmaceutycznej w Malezji. Ustalenia te mają znaczenie dla organów regulacyjnych podczas formułowania polityk związanych z wdrażaniem innowacji, które poprawiają wydajność i kreatywność organizacji.

Słowa kluczowe

EN

innovation adoption; enterprise strategy; organizational creativity

PL

wdrażanie innowacji; strategia przedsiębiorstwa; kreatywność organizacyjna

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 25, No. 1
• Strony: 254--269
• Opis fizyczny: Bibliogr. 28 poz., rys., tab.

Twórcy

autor

Muthuswamy Vimala Venugopal

• Business Administration Department, King Faisal University, Alhasa, Saudi Arabia

autor

Chong Kwong Wing

• School of Professional Studies, Taylor’s College, Taylor’s Lakeside Campus, Subang Jaya, Selangor, Malaysia

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).