Trustworthy online shopping with price impact

• Autorzy: Musial J. , Lopez-Loces M. C.

Identyfikatory

DOI

10.1515/fcds-2017-0005

• Języki publikacji: EN

Abstrakty

EN

Internet shopping is one of the main pillars of electronic commerce. According to the literature, the Internet Shopping Optimization Problem (ISOP) has been defined in order to optimize the global cost of online purchase, taking into account both the cost of products and shipping. In this study, it was decided to propose and analyze a very interesting, and really substantial, extension of the ISOP. Namely, trust factors were subjected to careful analysis from the customer point of view. The analysis is based on a specially prepared questionnaire, supplemented by the information from the literature and our own observations. Thus, it was possible to propose a definition of a new mathematical model of the problem, and to prove its affiliation to the class of strongly NP-hard problems. In addition, the heuristic algorithm is proposed, which can be used to solve the problem.

Słowa kluczowe

EN

internet shopping; e-Commerce; applications of combinatorial optimization; trust factor

• Wydawca: Wydawnictwo Politechniki Poznańskiej
• Czasopismo: Foundations of Computing and Decision Sciences
• Rocznik: 2017
• Tom: Vol. 42, No. 2
• Strony: 121--136
• Opis fizyczny: Bibliogr. 37 poz., fig., tab.

Twórcy

autor

Musial J.

• Institute of Computing Science, Poznan University of Technology, Poznan, Poland

autor

Lopez-Loces M. C.

• Tecnologico Nacional de Mexico, Instituto Tecnologico de Ciudad Madero, Madero Tamaulipas, Mexico

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Uwagi

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).