What constitutes the value in business model for social enterprises?

• Autorzy: Otola Iwona , Grabowska Marlena , Kozak Marcin

Identyfikatory

DOI

10.17512/pjms.2021.24.2.21

Warianty tytułu

PL

Co stanowi wartość w modelu biznesowym dla przedsiębiorstw społecznych?

• Języki publikacji: EN

Abstrakty

EN

The subject of activities of entities pursuing social and economic goals has recently become very popular. Social entrepreneurship is focused on activities in which the economic role does not play a major role but innovative solutions to social problems. The paper aims to show what constitutes the value in business models for social enterprises and which elements of these models generate it. The value-based approach to the business model was used to find how the value is created and distributed in social enterprises. Empirical research was carried out based on case studies obtained from direct interviews. The novelty is to consider the value in relation to the elements of the business model, additionally, divided into three areas: value proposition, value creation and delivery, and value capture. In each area, the understanding of value was defined, and the elements creating this value in business models for social enterprises were identified, i.e. the unique character of offered services being the premise of generated income, involvement in supporting human capital and cooperation of social enterprise with stakeholders.

PL

Tematyka działalności podmiotów realizujących cele społeczne i gospodarcze stała się w ostatnim czasie bardzo popularna. Przedsiębiorczość społeczna koncentruje się na działaniach, w których rola gospodarcza nie odgrywa większej roli, ale innowacyjne rozwiązania problemów społecznych. Takie podejście do przedsiębiorczości społecznej wskazuje, że działalność ta koncentruje się na wartościach społecznych. Jedną z koncepcji modelu biznesowego przedsiębiorstwa komercyjnego jest wskazanie, w jaki sposób tworzona i dystrybuowana jest wartość. Podejście oparte na wartościach powinno być również wykorzystywane przy tworzeniu modelu biznesowego dla przedsiębiorstw społecznych. Celem artykułu jest pokazanie, co stanowi wartość w modelach biznesowych dla przedsiębiorstw społecznych i jakie elementy tych modeli ją generują. W naszych badaniach braliśmy pod uwagę wartość w odniesieniu do elementów modelu biznesowego, dodatkowo w podziale na trzy obszary: propozycja wartości, tworzenie i dostarczanie wartości oraz wychwytywanie wartości. W każdym z tych obszarów identyfikujemy, jak rozumiana jest wartość i jakie są jej istotne elementy, które są kluczowe w modelu biznesowym przedsiębiorstw społecznych.

Słowa kluczowe

EN

social enterprises; value proposition; value creation; value capture

PL

przedsiębiorstwa społeczne; propozycja wartości; tworzenie wartości; przechwytywanie wartości

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 24, No. 2
• Strony: 336--353
• Opis fizyczny: Bibliogr. 44 poz., tab.

Twórcy

autor

Otola Iwona

• Czestochowa University of Technology Faculty of Management

autor

Grabowska Marlena

• Czestochowa University of Technology Faculty of Management

autor

Kozak Marcin

• Regional Development Agency

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).