Attitudes towards insect-based foods: the Polish consumer perspective

• Autorzy: Pachołek Bogdan , Bartkowiak Paweł , Michalak Szymon , Stachowiak-Krzyżan Magda

Identyfikatory

DOI

10.34659/eis.2025.93.2.1048

Warianty tytułu

PL

Postawy wobec żywności na bazie owadów: perspektywa polskiego konsumenta

• Języki publikacji: EN

Abstrakty

EN

The aim of the article was to assess Polish consumers’ attitudes towards insect-based products according to respondents’ gender, age, place of residence, level of education and material situation. The study used a quantitative approach based on data from an online survey conducted in 2023 with 631 Polish respondents. The survey included 15 variables measured on a five-point scale describing consumers' attitudes towards insect-based food. Descriptive statistics and exploratory factor analysis were used to identify the key components that define consumer attitudes and behaviours towards insect-based food. The results suggest that Polish consumers generally lack sufficient information on this category of products and are not inclined to spend time looking for it. Instead, they show a certain level of reluctance towards this type of food. Consumers do not perceive it as healthy, safe or nutritious. The research findings suggest that the adoption of insect-based food among Polish consumers may be problematic.

PL

Celem artykułu była ocena postaw polskich konsumentów wobec produktów na bazie owadów, w zależności od płci, wieku, miejsca zamieszkania, poziomu wykształcenia i sytuacji materialnej respondentów. W badaniu zastosowano podejście ilościowe oparte na danych z ankiety internetowej przeprowadzonej w 2023 r. z udziałem 631 polskich respondentów. Kwestionariusz ankietowy zawierał 15 zmiennych mierzonych w pięciostopniowej skali opisujących stosunek konsumentów do żywności na bazie owadów. Statystyki opisowe i eksploracyjna analiza czynnikowa zostały wykorzystane do zidentyfikowania kluczowych czynników, które definiują postawy i zachowania konsumentów wobec żywności na bazie owadów. Wyniki badań wykazały, że polscy konsumenci generalnie nie posiadają wystarczających informacji na temat tej kategorii produktów i nie są skłonni poświęcać czasu na ich poszukiwanie. Respondenci wykazują również pewien poziom niechęci do tego typu żywności. Konsumenci nie postrzegają jej jako zdrowej, bezpiecznej i odżywczej żywności. Wyniki badań wskazują, że przyjęcie żywności na bazie owadów wśród polskich konsumentów może być problematyczne.

Słowa kluczowe

EN

consumer behaviour; consumer attitudes; insect-based food; edible insect; innovative food product

PL

zachowania konsumentów; postawy konsumentów; żywność na bazie owadów; jadalny owad; innowacyjny produkt spożywczy

• Wydawca: Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Economics and Environment
• Rocznik: 2025
• Tom: No. 2
• Strony: art. no. 1048
• Opis fizyczny: Bibliogr. 44 poz., tab.

Twórcy

autor

Pachołek Bogdan

• Department of Product Management, Institute of Marketing, Poznań University of Economics and Business, Niepodległości Avenue 10, 61-875 Poznań, Poland

• https://orcid.org/0000-0003-0576-1426

autor

Bartkowiak Paweł

• Department of Strategic Management, Institute of Management, Poznań University of Economics and Business

• https://orcid.org/0000-0001-9330-756X

autor

Michalak Szymon

• Department of Strategic Management, Institute of Management, Poznań University of Economics and Business

• https://orcid.org/0000-0003-2874-7694

autor

Stachowiak-Krzyżan Magda

• Department of Strategic Management, Institute of Management, Poznań University of Economics and Business

• https://orcid.org/0000-0002-4093-2238

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