Information and message in architecture as a form of social communication

• Autorzy: Lipowicz-Budzyńska Alina

Identyfikatory

DOI

10.29119/1641-3466.2023.173.29

• Języki publikacji: EN

Abstrakty

EN

To analyse the role of architecture and faęade graphics in social communication. A few questions need to be answered. Can the message and form of the graphics on a glass faęade be used in shaping social consciousness and creating social identification? One of the aims is to examine the marketing potential of the message in an image on glass, and the potential to use it in building a region’s brand. Design/methodology/approach: The study included 40 buildings in which faęade graphics were used with the aim of conveying a social message. These were examined, and then useful aspects were selected for further analysis, divided into the following categories: demonstration of the city’s pro-environmental policy, demonstration of the city’s pro-innovation policy, historical references, emphasising the importance of local tradition and heritage, emphasising the multicultural nature of the building. The article presents two examples for each of these issues. Findings: Thematic groups of faęade graphics have been established, which may be used for social integration and regional marketing. Research limitations/implications: This is a preliminary study that can subsequently be broadened to include other aspects, such as seeking means of expression or image composition, which are linked to the effectiveness of the message being created. Practical implications: The article shows the opportunities offered by façade graphics in creating social messages; it could provide some direction for decision-makers, investors, architects, and artists. The expected result is a more frequent use of messages in faęade graphics. Social implications: The article discusses the issues of the social role of faęade graphics and art in architecture. It examines the effect of a message contained in an image on the questions of social identification and building connections. Originality/value: The research points to a considerable reach of the impact that faęade graphics can have, and the possibility of using them in regional marketing; it presents their form, scope, and means.

Słowa kluczowe

EN

contemporary architecture; façade; theory of architecture; communication in architecture

PL

współczesna architektura; fasada; teoria architektury; komunikacja w architekturze

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2023
• Tom: z. 173
• Strony: 433--443
• Opis fizyczny: Bibliogr. 16 poz.

Twórcy

autor

Lipowicz-Budzyńska Alina

• University of Technology and Life Sciences in Bydgoszcz, Faculty of Civil, Architecture and Environmental Engineering, Department of Architecture and Town Planning

• https://orcid.org/0000-0002-5428-0082

Bibliografia

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• 2. Citylabs in Manchester. Retrieved from: https://www.e-architect.com/manchester/citylabs-in-manchester, 20.11.2022.
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• 7. Laube, A., Widrig, M. (2016). Archigraphy: Lettering on Buildings. Basel: Birkhäuser, pp. 124.
• 8. Lipowicz-Budzyńska, A. (2017). Wielkoformatowe monolityczne szkło artystyczne w architekturze przełomu XX i XXI wieku (Doctoral dissertation or Master’s thesis). Wrocław: Wrocław University of Science and Technology, Faculty of Architecture.
• 9. Lipowicz-Budzyńska, A. (2019). Faęade Art Glass in Three Contexts: Urban Landscape, Elevation of the Building and Its Interior. IOP Conf. Ser.: Mater. Sci. Eng., 603, doi:10.1088/1757-899X/603/4/042051.
• 10. Lipowicz-Budzyńska, A. (2023). Picture on glass - strategies of creating a metaphor in architecture. Poznań: Zeszyty Naukowe Politechniki Poznańskiej.
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• 13. Richards, B. (2006). New Glass Architecture. New Haven: Yale University Press, p. 184.
• 14. Sensor City Liverpool, UK. Retrieved from: https://www.saflex.com/gallery/fields-gold-sensor-city, 4.07.2017.
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