Regional tourism strategies during the SARS-Cov-2 outbreak and their impacts on Azores tourism businesses

• Autorzy: Castanho Rui Alexandre , Couto Gualter , Pimentel Pedro , Sousa Áurea

Identyfikatory

DOI

10.17512/pjms.2021.24.2.06

Warianty tytułu

PL

Regionalne strategie turystyczne w okresie wybuchu SARS-Cov-2 I ich wpływ na Azory przedsiębiorstwa turystyczne

• Języki publikacji: EN

Abstrakty

EN

In tourism activities, rural tourism has a critical function in reaching regional and territorial sustainability. Bearing in mind the actual sanitary crisis caused by the SARS-CoV-2 and its horizontal impacts, as is the case of the impacts on the tourism sector. This article aims to understand the perceptions of entrepreneurs of establishments related to tourism activities in the Azores Region, an ultra-peripheral territory of Portugal, regarding regional strategies for the rural tourism practice during and after the pandemic in the Azores Region, highlighting the role of the development of rural tourism for regional growth. Contextually, this empirical research is based on a survey, previously submitted to a pre-test, with several relevant questions, including some multiple answer questions, in order to gather further information about the perceptions of business managers of the touristic sector regarding regional strategies for the rural tourism practice during and after the actual pandemic crisis in the Azores Region. Thereby, the three main aspects in which the regional authorities of tourism in the Azores will have to bet with urgency in the short and medium terms are three types - i) Improving air accessibility in the Azores, attracting new scheduled airlines to operate to and from the Region; ii) Facilitate visits to all islands, improving the inter-island transport network; iii) Promote activities throughout the year, attracting specific segments of tourists to combat the seasonality.

PL

W działalności turystycznej turystyka wiejska odgrywa kluczową rolę w osiąganiu zrównoważenia regionalnego i terytorialnego. Mając na uwadze rzeczywisty kryzys sanitarny wywołany przez SARS-CoV-2 i jego oddziaływania horyzontalne, podobnie jak w przypadku oddziaływań na sektor turystyczny. Niniejszy artykuł ma na celu zrozumienie postrzegania przez przedsiębiorców przedsiębiorstw związanych z działalnością turystyczną w regionie Azorów, ultraperyferyjnego terytorium Portugalii, w odniesieniu do regionalnych strategii praktyki turystyki wiejskiej podczas i po pandemii w regionie Azorów, podkreślając rolę rozwój turystyki wiejskiej na rzecz wzrostu regionalnego. Kontekstowo, to badanie empiryczne opiera się na ankiecie, uprzednio poddanej testowi wstępnemu, z kilkoma istotnymi pytaniami, w tym kilkoma pytaniami z wieloma odpowiedziami, w celu zebrania dalszych informacji na temat postrzegania przez menedżerów biznesowych sektora turystycznego w odniesieniu do regionalnych strategii praktyka turystyki wiejskiej podczas i po faktycznym kryzysie pandemicznym w regionie Azorów. W związku z tym trzy główne aspekty, o które władze regionalne ds. turystyki na Azorach będą musiały postawić w trybie pilnym w perspektywie krótko- i średnioterminowej, to trzy rodzaje: i) Poprawa dostępności lotniczej na Azorach, przyciągnięcie nowych regularnych linii lotniczych do obsługi i z Region; ii) ułatwienie wizyt na wszystkich wyspach, usprawnienie międzywyspowej sieci transportowej; iii) Promowanie działań przez cały rok, przyciągając określone segmenty turystów w celu zwalczania sezonowości.

Słowa kluczowe

EN

islands; regional studies; regional strategies; tourism businesses; sustainable tourism

PL

wyspy; studia regionalne; strategia regionalna; przedsiębiorstwa turystyczne; turystyka zrównoważona

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 24, No. 2
• Strony: 88--101
• Opis fizyczny: Bibliogr. 38 poz., tab.

Twórcy

autor

Castanho Rui Alexandre

• Faculty of Applied Sciences, WSB University Poland
• Universidad Internacional de La Rioja, Spain - Facultad Humanidades y Ciencias Sociales

autor

Couto Gualter

• School of Business and Economics and CEEAplA, University of Azores, Portugal

autor

Pimentel Pedro

• School of Business and Economics and CEEAplA, University of Azores, Portugal

autor

Sousa Áurea

• School of Business and Economics and CEEAplA, University of Azores, Portugal

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).