Customer’s trust management in polish e-commerce : case study

• Autorzy: Rutecka P. , Cicha K.

Identyfikatory

DOI

10.22630/ISIM.2018.7.4.23

• Języki publikacji: EN

Abstrakty

EN

E-commerce is one of the most important and fast-growing way of trading. The obstacles common in traditional market seem to lose their meanin here. More and more often the benefits given to the customers are remarkably alike among wide range of stores providing their merchandise via e-commerce service. Those features determinate the question in what way the customer’s loyalty to the particular online store can be achieved and how the trust can be created and maintained. The main aim of the paper is to analyze the case of an online store and its trust-building strategies not related only with price of offered products, as well as presentation of the results of adopted actions which were to ensure increase in sales and to build strong market position of a multi-brand e-commerce retailer.

Słowa kluczowe

EN

e-commerce; management; IT; trust

• Wydawca: Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
• Czasopismo: Information Systems in Management
• Rocznik: 2018
• Tom: Vol. 7, No. 4
• Strony: 258--268
• Opis fizyczny: Bibliogr. 12 poz., rys.

Twórcy

autor

Rutecka P.

• sklepEstetyka.pl

autor

Cicha K.

• Department of Communication Design and Analysis, University of Economics, Katowice

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).