Researching of socially responsible behaviour in selected companies and organizations through their corporate websites

• Autorzy: Kunz V. , Ferencova M. , Hronova S. , Singer M.

Warianty tytułu

PL

Badanie społecznie odpowiedzialnego zachowania w wybranych firmach i organizacjach poprzez ich serwisy korporacyjne

• Języki publikacji: EN

Abstrakty

EN

In recent years we have been living in the world of growing interest about the issue of corporate social responsibility (CSR) which, in practice, is supported by national and multinational organizations, the European Union, governments of some countries and by companies themselves. This paper shows how principles of CSR concept are enforced by enterprises and organizations in their everyday business practice in Czech Republic. The aim of the article is to describe results of its own original research investigated by the utilization rate of corporate websites for comprehensive communication about socially responsible activities inclusive of the main determining factors. The research focused on over 100 most significant companies and organizations in the Czech Republic according to the CZECH TOP 100 association’s ranking.

PL

W ostatnich latach żyjemy w świecie rosnącego zainteresowania kwestią społecznej odpowiedzialności biznesu (CSR), która w praktyce wspierana jest przez krajowe i międzynarodowe organizacje, Unię Europejską, rządy niektórych krajów i przez same przedsiębiorstwa. Niniejszy artykuł pokazuje, jak zasady koncepcji CSR są egzekwowane przez przedsiębiorstwa i organizacje w ich codziennej działalności w Republice Czeskiej. Celem artykułu jest przedstawienie wyników własnych oryginalnych badań przeprowadzonych przy użyciu stopnia wykorzystania firmowych stron internetowych do kompleksowej komunikacji na temat działań społecznie odpowiedzialnych włącznie z głównymi czynnikami determinującymi. Badania skoncentrowały się na ponad 100 najważniejszych firmach i organizacjach w Republice Czeskiej według rankingu czeskiego stowarzyszenia CZECH TOP 100.

Słowa kluczowe

EN

corporate social responsibility; marketing communication; CSR reporting; areas of CSR; Internet; corporate website; sustainability

PL

społeczna odpowiedzialność biznesu; komunikacja marketingowa; raportowanie CSR; obszary CSR; Internet; serwis korporacyjny; rozwój zrównoważony

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2015
• Tom: Vol. 12, No. 2
• Strony: 91--102
• Opis fizyczny: Bibliogr. 30 poz., tab.

Twórcy

autor

Kunz V.

• University of Finance and Administration, Faculty of Social Studies

autor

Ferencova M.

• UPJŠ in Košice, Faculty of Public Administration

autor

Hronova S.

• University of Economics, Prague, Faculty of Business Administration

autor

Singer M.

• University of Finance and Administration, Faculty of Social Studies

Bibliografia

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