Pro-environmental activities of consumers

• Autorzy: Jotanovic S. R. , Ratkovic M. , Zakic N.

Identyfikatory

DOI

10.17512/pjms.2017.16.1.05

Warianty tytułu

PL

Pro-środowiskowa działalność konsumentów

• Języki publikacji: EN

Abstrakty

EN

The aim of the study is to compare pro-environmental activities between consumers in Serbia, Croatia, Bosnia and Herzegovina, FYR Macedonia, Slovenia and Montenegro. Empirical research was conducted on a sample of 1,550 participants from these countries. The results indicate that there are differences between consumers from: Montenegro and Serbia, Montenegro and Macedonia, Montenegro and Slovenia, Bosnia and Herzegovina and Slovenia and Bosnia and Herzegovina and Macedonia. Consumers from Montenegro and Bosnia and Herzegovina achieve significantly lower scores in the pro-environmental activities. Also, results indicate that there are no differences in gender, age and professional qualification related to pro-environmental activities between consumers. Differences in monthly incomes by households exist but post hock test not indicate to the exactly differences. The received data can be used by all market participants from these countries for increase pro-environmental activities of consumers.

PL

Celem badania jest porównanie działań proekologicznych między konsumentami w Serbii, Chorwacji, Bośni i Hercegowinie, Macedonii, Słowenii i Czarnogórze. Badania empiryczne przeprowadzono na próbie 1550 uczestników pochodzących z wymienionych krajów. Wyniki wskazują, że istnieją różnice między konsumentami z: Czarnogóry i Serbii, Czarnogóry i Macedonii, Czarnogóry i Słowenii, Bośni i Hercegowiny oraz Słowenii i Bośni i Hercegowiny oraz Macedonii. Konsumenci z Czarnogóry oraz Bośni i Hercegowiny osiągają znacznie niższe wyniki w działaniach prośrodowiskowych. Ponadto wyniki wskazują, że nie ma różnic pod względem płci, wieku i kwalifikacji zawodowych związanych z działaniami prośrodowiskowymi między konsumentami. Różnice w dochodach miesięcznych według gospodarstw domowych istnieją, jednak test post hoc nie wykazał konkretnych różnic. Otrzymane dane mogą być wykorzystywane przez wszystkich uczestników rynku z tych krajów w celu zwiększenia działań prośrodowiskowych konsumentów.

Słowa kluczowe

EN

pro-environmental activities; consumer behavior; cross-cultural comparison

PL

działanie proekologiczne; zachowania konsumentów; porównanie międzykulturowe

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2017
• Tom: Vol. 16, No. 1
• Strony: 55--66
• Opis fizyczny: Bibliogr. 27 poz., tab.

Twórcy

autor

Jotanovic S. R.

• Faculty of Economics, University of Novi Sad, Novi Sad, Serbia

autor

Ratkovic M.

• “Union - Nikola Tesla” University, Faculty for Education of the Executives, Belgrade, Serbia

autor

Zakic N.

• “Union - Nikola Tesla” University, Faculty of Entrepreneurial Business, Beograd, Serbia

Bibliografia

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Uwagi

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).