Podejście agentowe w modelowaniu zachowań konsumentów na rynku oligopolistycznym

• Autorzy: Kowalska-Styczeń A.

Warianty tytułu

EN

The agents approach in the consumer behavior modeling in an oligopolistic market

• Języki publikacji: PL

Abstrakty

PL

W artykule przedstawiono możliwości zastosowania modeli agentowych do modelowania zachowań konsumentów. Zaprezentowano model oparty na dwuwymiarowym automacie komórkowym. Jako kluczowy mechanizm zmian preferencji konsumentów przyjęto przekazywanie informacji z ust do ust (word of mouth), ponieważ jest on decydującym narzędziem w tej sferze. W pracy pokazano przykłady zastosowania wyżej wymienionego modelu w sytuacji konkurencji na duopolistyczym rynku.

EN

The possibility of using agent models to model the consumers behavior is presented in this paper. Two dimensional cellular automaton has been used. As a key mechanism of consumer preferences changes, the communication of information 'word of mouth' (w-o-m) was adopted because it is a crucial tool in this area. The article shows examples of the above-mentioned model in the competitive situation in the duopoly market.

Słowa kluczowe

PL

modele agentowe; marketing szeptany; automat komórkowy; zachowania konsumentów

EN

agent models; word of mouth; cellular automation; consumers behavior

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2014
• Tom: z. 68
• Strony: 199--207
• Opis fizyczny: Bibliogr. 41 poz.

Twórcy

autor

Kowalska-Styczeń A.

• Politechnika Śląska Wydział Organizacji i Zarządzania

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