Evaluation of the Performance Attributes of Retailers Using the Scor Model and AHP: A Case Study in the Turkish Clothing Industry

• Autorzy: Aydın S D , Eryuruk S H , Kalaoğlu F

Warianty tytułu

PL

Ocena atrybutów realizacji sprzedaży za pomocą modelu SCOR i AHP w tureckim przemyśle odzieżowym

• Języki publikacji: EN

Abstrakty

EN

Today global firms in distant places are trying to find ways of controlling larger networks of production and distribution. The competitive nature of the field has increased dramatically in the retail sector in recent years. Today retailers must have some competitive strategies like having more price competitiveness, higher service levels as well as utilising advances in computing capabilities and information technologies to improve their supply chain efficiency. In this paper, a methodology was developed to compare three successful textile retailers. First the Supply Chain Operation Reference (SCOR) model was used to determine the performance criteria and then a case study was conducted involving Turkish clothing manufacturers. The Analytical Hierarchy Process (AHP), which is a multi-criteria decision making technique to solve complex and unstructured problems with multiple attributes, was used to evaluate results. As a result of the study, three successful retailers were compared according to the performance attributes.

PL

Obecnie światowe firmy działające na różnych kontynentach próbują znaleźć drogi kontroli większych sieci produkcji i dystrybucji. Konkurencyjny charakter branży zwiększył się gwałtownie w sektorze sprzedawców. Współcześnie sprzedawcy muszą mieć konkurencyjne strategie np., konkurencyjne ceny, wyższy poziom obsługi, komputeryzację, techniki informacyjne dla poprawy wydajności łańcuchów zaopatrzeń. Przedstawiono opracowaną metodologię dla porównania trzech posiadających sukcesy sprzedawców tekstylnych. W pierwszej fazie zastosowano model dla określenia kryteriów realizacji a następnie przeprowadzono analizę obejmującą trzech tureckich wytwórców odzieży.

Słowa kluczowe

EN

analytical hierarchy process; AHP; supply chain operation reference; SCOR; supply chain process; textiles

PL

proces hierarchii analitycznej; AHP; praca łańcucha dostaw odniesienia; SCOR; proces łańcucha dostaw; sieci podukcyjne; tekstylia

• Wydawca: Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny
• Czasopismo: Fibres & Textiles in Eastern Europe
• Rocznik: 2014
• Tom: Vol. 22, no. 5 (107)
• Strony: 14--19
• Opis fizyczny: Bibliogr. 15 poz., rys., tab.

Twórcy

autor

Aydın S D

• Turkey, Istanbul, Istanbul Technical University, Faculty of Textile Technologies and Design, Department Textile Engineering

autor

Eryuruk S H

• Turkey, Istanbul, Istanbul Technical University, Faculty of Textile Technologies and Design, Department Textile Engineering

autor

Kalaoğlu F

• Turkey, Istanbul, Istanbul Technical University, Faculty of Textile Technologies and Design, Department Textile Engineering

Bibliografia

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