The concept of simulation model to study consumer behavior

• Autorzy: Wawrzyniak A. , Furaji F.

Warianty tytułu

PL

Koncepcja wieloagentowego modelu symulacyjnego do badania zachowania konsumentów

• Języki publikacji: EN

Abstrakty

EN

The aim of the article was to present multi-agent based simulation (MABS) model to study consumer behavior. There was described the essence of multi-agent based simulation and multi-agent simulation modeling procedure. This procedure became the basis of theoretical assumptions for building simulation model of consumer behavior on the market of electrical appliances.

PL

Celem artykułu jest zaprezentowanie koncepcji wieloagentowego modelu symulacyjnego do badania zachowania konsumentów. W artykule przedstawiono istotę symulacji wieloagentowej oraz procedurę wieloagentowego modelowania symulacyjnego, na podstawie której opracowano założenia teoretyczne do budowy modelu symulacyjnego zachowania konsumentów na rynku urządzeń elektrycznych.

Słowa kluczowe

EN

consumer behavior; decision-making process; multi-agent based simulation (MABS); MABS; simulation model

PL

zachowania konsumentów; proces podejmowania decyzji; symulacja wieloagentowa; model symulacyjny

• Wydawca: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
• Czasopismo: Zeszyty Naukowe. Studia Informatica / Uniwersytet Szczeciński
• Rocznik: 2013
• Tom: Nr 32
• Strony: 121--136
• Opis fizyczny: Bibliogr. 22 poz., rys., tab.

Twórcy

autor

Wawrzyniak A.

• Szczecin University

autor

Furaji F.

• University of Basrah, Irak

Bibliografia

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