The Importance of Internet And Online Social Networks in the Spanish Hotel Sector

• Autorzy: Infante-Moro A. , Infante-Moro J-C. , Martínez-López F-J. , García-Ordaz M.
• Języki publikacji: EN

Abstrakty

EN

This paper is a cross-sectional study on the use of Internet and Online Social Networks in the Spanish hotel sector compared to Spanish companies in other sectors. The conclusions from this extensive survey are that the use of online social networks is more important and is more developed in the hotel sector than in Spanish companies in general. However, although it gives considerable importance to online social networks, the hotel sector needs to revise its rules of usage. The use of new tools such as e-commerce to sell the hotel stays must increase, and marketing efforts should be geared more towards online social networks because the hotel sector is currently losing ground in a market that generates more and more potential clients and sales by the day.

Słowa kluczowe

EN

hotels; online social networks; internet; e-commerce; cross-sectional study

• Wydawca: Polskie Towarzystwo Promocji Wiedzy ; Lublin University of Technology
• Czasopismo: Applied Computer Science
• Rocznik: 2016
• Tom: Vol. 12, no 1
• Strony: 75--86
• Opis fizyczny: Bibliogr. 23 poz., tab.

Twórcy

autor

Infante-Moro A.

• GITICE research group, University of Huelva (Spain)

autor

Infante-Moro J-C.

• GITICE research group, University of Huelva (Spain)

autor

Martínez-López F-J.

• GITICE research group, University of Huelva (Spain)

autor

García-Ordaz M.

• GITICE research group, University of Huelva (Spain)

Bibliografia

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Uwagi

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę