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Determinants of the choice of petrol stations by micro and small road transport enterprises in the Podkarpackie voivodeship

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Języki publikacji
EN
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EN
Purpose: The aim of the research will be indicate the main and secondary factors determining the choice of petrol stations by micro and small road transport enterprises, whose registered office is located in the Podkarpackie Voivodship. The essence of the research problem will boil down to answering questions about the main and secondary factors determining the choice of petrol stations by micro and small road transport enterprises in the Podkarpackie Voivodeship. Detailed questions will concern the indication of differences when choosing a supplier, taking the criterion of the size of enterprises, owned fleet of vehicles or geographical scope of operations. Therefore, the subject of the study is the retail market of transport fuels, and the subject of the research are micro and small road transport enterprises located in the Podkarpackie Voivodship. The area of research is the determinants of the choice of petrol stations by the surveyed enterprises. Design/methodology/approach: The research procedure will run through the following stages: 1) indicating the topic, purpose and scope of the research; 2) determination and definition of evaluation criteria; 3) construction and development of the interview form; 4) selection of the database of road transport enterprises; 5) selection of the test sample; 6) measurement; 7) interpretation of the obtained results; 8) final conclusions; 9) dissemination of research results. The research method used is a direct interview. The measurement will be carried out on the basis of an interview form. For the purposes of the research, areas of assessment were indicated, i.e. the initial criterion, form of cooperation and selection determinants. Findings: The implementation of the topic and purpose of the research allowed to indicate the determinants of the choice of petrol stations by micro and small road transport enterprises, whose headquarters are located in the Podkarpackie Voivodeship. It should be emphasized that the presented research is the second stage of the research process, the main purpose of which is to indicate the scope and form of cooperation of a retail supplier of liquid fuels with a micro and small road transport company in the Podkarpackie Voivodship. The stages of its implementation include: determining the attributes of the commercial offer of the petrol station network in the analyzed region; an indication of the determinants of the choice of a supplier of liquid fuels by the surveyed enterprises; determination of the extent to which the commercial offer of the petrol station network addressed to micro and small road transport enterprises in the Podkarpackie Voivodship reflects the real needs of the market. Originality/value: In this article, the actions taken to achieve the progress of scientific knowledge led to the expansion of knowledge in the discipline of management and quality science in the area of trade systems, their organization and management. The research focused on the areas that have and will have an impact on improving the competitive position of road transport enterprise.
Słowa kluczowe
Rocznik
Tom
Strony
153--167
Opis fizyczny
Bibliogr. 22 poz.
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-63d40398-1df9-4595-9f51-db54bbb341a5
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