The effect of Information Technology and Entrepreneurship on the e-Services Quality that have an impact on customer value: evidence from Indonesia SMEs

• Autorzy: Tridalestari Ferra Arik , Prasetyo Hanung Nindito

Identyfikatory

DOI

10.35784/acs-2023-38

• Języki publikacji: EN

Abstrakty

EN

The handicraft sector is one of the sectors whose sales have increased rapidly in Indonesia. The problem, however, is the unpreparedness of craft SMEs in applying information technology in their sales activities. In addition, there are also problems in understanding the ability of UKM entrepreneurship on the characteristics of online sales. The purpose of this study is to analyze the effect of entrepreneurship and information technology on the quality of e-Services and their impact on customer value in craft SMEs in Indonesia. The results of the study show that there is an influence of entrepreneurship and information technology on the quality of online services and their impact on customer value. Entrepreneurship does not have a direct effect on online service quality and customer value but the entrepreneurship variable has a significant effect on customer value through the quality of e-Services and the quality of e-Services becomes the intervening variable in this study.

Słowa kluczowe

EN

entrepreneurship; information technology; e-Services Quality; Customer Value; handicraft sector

• Wydawca: Polskie Towarzystwo Promocji Wiedzy ; Lublin University of Technology
• Czasopismo: Applied Computer Science
• Rocznik: 2023
• Tom: Vol. 19, no 4
• Strony: 103--120
• Opis fizyczny: Bibliogr. 30 poz., fig., tab.

Twórcy

autor

Tridalestari Ferra Arik

• Universitas PGRI Yogyakarta, Department of Digital Business, Indonesia

• https://orcid.org/0000-0002-9848-6728

autor

Prasetyo Hanung Nindito

• Telkom University, School of Applied Science, Indonesia

• https://orcid.org/0000-0002-9848-6728

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