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Exploring the key success factors for sustainable e-commerce adoption in SMEs

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Warianty tytułu
PL
Badanie kluczowych czynników sukcesu w zrównoważonej adopcji e-commerce w MŚP
Języki publikacji
EN
Abstrakty
EN
The Internet has introduced trade and commerce to newer possibilities, which is e-commerce. E-commerce has a tremendous impact on processes and practices where the internet is used for advertising any products or services, taking orders through the internet, e-payment systems, and supplying goods to the consumers. Compared to traditional trading systems, deficiencies of businesses, but now e-commerce has become a 'boundary crossing' for the new businesses with several unique models based on technology adoption. The developing countries are adopting e-commerce in businesses, whether the companies are micro-level or medium level. This research aims to examine the key success factors of e-commerce adoption for sustainable SMEs. This research utilizes the TOE framework. The data of research is collected through a questionnaire from Bangladesh’s Small and Medium sized Enterprises. The findings of the research showed that technological, organizational and environmental factors have a profound influence on the adoption of e-commerce. The role of organizational factors is limited. Perceived complexity, compatibility and relative advantage, information intensity, management support have a big impact on Bangladesh's adoption of ecommerce. The government of Bangladesh has initiated several models for adopting e-commerce, though the complexity factor is a barrier in the way of e-commerce adoption. If the compatibility is improved, the sustainability of SMEs in Bangladesh will observe a major change to compete with the international standards of quality. The results of the study have been drawn over Smart PLS version 3.0.
PL
Internet wprowadził handel i handel do nowszych możliwości, jakim jest e-commerce. Handel elektroniczny ma ogromny wpływ na procesy i praktyki, w których Internet jest wykorzystywany do reklamowania dowolnych produktów lub usług, przyjmowania zamówień przez Internet, systemów płatności elektronicznych oraz dostarczania towarów konsumentom. W porównaniu z tradycyjnymi systemami handlowymi, braki firm, ale teraz handel elektroniczny stał się „przekroczeniem granic” dla nowych firm z kilkoma unikalnymi modelami opartymi na przyjęciu technologii. Kraje rozwijające się wprowadzają e-handel w przedsiębiorstwach, niezależnie od tego, czy są to firmy na poziomie mikro, czy na poziomie średnim. Niniejsze badanie ma na celu zbadanie kluczowych czynników sukcesu przyjęcia e-commerce dla zrównoważonych MŚP. W badaniu wykorzystano model TOE. Dane z badań są zbierane za pomocą kwestionariusza od małych i średnich przedsiębiorstw z Bangladeszu. Wyniki badań wykazały, że czynniki technologiczne, organizacyjne i środowiskowe mają ogromny wpływ na przyjęcie e-commerce. Rola czynników organizacyjnych jest ograniczona. Postrzegana złożoność, kompatybilność i względna przewaga, intensywność informacji, wsparcie zarządzania mają duży wpływ na przyjęcie handlu elektronicznego przez Bangladesz. Rząd Bangladeszu zainicjował kilka modeli przyjmowania e-commerce, chociaż czynnik złożoności stanowi barierę na drodze do przyjęcia e-commerce. Jeśli kompatybilność ulegnie poprawie, zrównoważenie MŚP w Bangladeszu zaobserwuje poważną zmianę, aby konkurować z międzynarodowymi standardami jakości. Wyniki badania zostały sporządzone na Smart PLS w wersji 3.0.
Rocznik
Strony
162--178
Opis fizyczny
Bibliogr. 51 poz., rys., tab.
Twórcy
  • Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary
  • Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary
  • Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary
  • Azman Hashim International Business School, University of Technology Malaysia, Skudai, Malaysia
  • Institute of Economic Sciences, Hungarian University of Agriculture and Life Sciences, Godollo, Hungary
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Uwagi
Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-6224ee88-3922-4fd4-a883-e68dfaca05a5
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