Factor of medical tourism service for support human resource development of hospitals in Thailand

• Autorzy: Khiewpan Rachapong , Thongrom Pimpika , Srihirun Jenasama , Pisitkasem Phat , Kumboonb Amarawadee

Identyfikatory

DOI

10.17512/pjms.2024.30.1.09

Warianty tytułu

PL

Czynniki usług turystyki medycznej wspierające rozwój zasobów ludzkich w szpitalach w Tajlandii

• Języki publikacji: EN

Abstrakty

EN

Thai government highlights the service development in medical tourism. This research aimed to study the design of hospitals’ medical tourism services to develop human resources in medical tourism. The mixed method research approach was applied. The interviews were conducted with 15 specialists and executives. The questionnaire was gathered from 250 respondents. The results found 21 latent which were grouped into three factors: tourism services, medical services, and support services. Interestingly, the results revealed that the most significant variables emphasized Support Tourism and Medical (STM). Tourism service design needs to be focused on to respond to the tourists' needs in medical tourism service. It concludes that the medical tourism service personal development with HRD promises the long-term growth of medical tourism in Thailand.

PL

Rząd Tajlandii kładzie duży nacisk na rozwój usług w zakresie turystyki medycznej. Celem niniejszego badania było zbadanie projektowania usług turystyki medycznej w szpitalach w celu rozwijania zasobów ludzkich w tym obszarze. Zastosowano podejście badawcze oparte na metodach mieszanych. Przeprowadzono wywiady z 15 specjalistami i przedstawicielami kadry zarządzającej oraz zebrano kwestionariusze od 250 respondentów. Wyniki badania ujawniły 21 ukrytych zmiennych, które zostały podzielone na trzy czynniki: usługi turystyczne, usługi medyczne oraz usługi wspierające. Co interesujące, wyniki wykazały, że najważniejsze zmienne kładły nacisk na wspieranie turystyki i medycyny (STM). Projektowanie usług turystycznych wymaga skupienia na zaspokajaniu potrzeb turystów w zakresie usług turystyki medycznej. Podsumowując, rozwój osobisty w zakresie usług turystyki medycznej w połączeniu z rozwojem zasobów ludzkich (HRD) daje obietnicę długoterminowego wzrostu turystyki medycznej w Tajlandii.

Słowa kluczowe

EN

tourist needs; medical tourism; service designs

PL

potrzeby turystów; turystyka medyczna; projektowanie usług

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2024
• Tom: Vol. 30, No. 1
• Strony: 153--168
• Opis fizyczny: Bibliogr. 53 poz., rys., tab.

Twórcy

autor

Khiewpan Rachapong

• Rajamangala University of Technology, Thailand

• https://orcid.org/0000-0002-7436-4590

autor

Thongrom Pimpika

• Social Science in Tourism, Rajamangala University of Technology, Thailand

• https://orcid.org/0009-0002-5570-1392

autor

Srihirun Jenasama

• Rajamangala University of Technology, Country

• https://orcid.org/0009-0000-0284-4651

autor

Pisitkasem Phat

• Kasetsart University, Thailand

• https://orcid.org/0009-0001-2950-9957

autor

Kumboonb Amarawadee

• Rajamangala University, Thailand

• https://orcid.org/0009-0000-5100-3744

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).