Supporting local economic development as a motive for purchasing organic food

• Autorzy: Czudec Adam , Miś Teresa , Zając Dariusz

Identyfikatory

DOI

10.34659/eis.2022.81.2.444

Warianty tytułu

PL

Wspieranie rozwoju lokalnej gospodarki jako motyw zakupu żywności ekologicznej

• Języki publikacji: EN

Abstrakty

EN

This paper aims to assess the significance of organic food purchases by consumers in Poland – motivated by supporting the local economy – against the background of other factors shaping consumer behaviour. The empirical material consists of a survey among 850 organic food consumers in Poland. The empirical material was analysed using Pearson’s chi-squared test of independence and the non-parametric Mann–Whitney U test. The study shows that supporting the local economy appears to be an essential motive for its purchase for a large group of organic food consumers. The only factor significantly differentiating the two groups of consumers (motivated or not motivated by supporting the local economy) was the level of family income. The study allowed us to conclude that among consumers motivated by supporting the local economy, attitudes described as reflexive localism (the motive of supporting the local economy associated with concern for the natural environment) predominate.

PL

Celem pracy jest ocena znaczenia zakupów żywności ekologicznej przez konsumentów w Polsce – motywowanych wspieraniem lokalnej gospodarki – na tle innych czynników kształtujących zachowania konsumentów. Materiał empiryczny stanowią wyniki badań ankietowych wśród 850 konsumentów żywności ekologicznej w Polsce. Analizę materiału empirycznego przeprowadzono z wykorzystaniem testu niezależności chi-kwadrat Pearsona i testu nieparametrycznego U-Manna-Whitneya. Z badań wynika, że dla dużej grupy konsumentów żywności ekologicznej wspieranie lokalnej gospodarki okazuje się ważnym motywem jej zakupu. Jedynym czynnikiem znacząco różnicującym obie grupy konsumentów (motywowani bądź nie wspieraniem lokalnej gospodarki), był poziom dochodów rodziny. Badania pozwoliły stwierdzić, że wśród konsumentów motywowanych wspieraniem lokalnej gospodarki dominują postawy określane jako reflexive localism (motyw wspierania lokalnej gospodarki powiązany z dbałością o środowisko przyrodnicze). Niezależnie jednak od tego jak ważne znaczenie w podejmowaniu decyzji o zakupie żywności ekologicznej miały oba z wymienionych motywów, najważniejszym motywem pozostawała troska o zdrowie, natomiast marginalne oddziaływanie miały moda i opinie znajomych.

Słowa kluczowe

EN

organic food; purchase motive; supporting the local economy; reflexive localism

PL

żywność ekologiczna; motyw zakupu; wspieranie lokalnej gospodarki

• Wydawca: Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Ekonomia i Środowisko
• Rocznik: 2022
• Tom: nr 2
• Strony: 291--312
• Opis fizyczny: Bibliogr. 56 poz., tab., wykr.

Twórcy

autor

Czudec Adam

• Institute of Economics and Finance, College of Social Sciences, University of Rzeszów, Rzeszów, Poland, Ćwiklińskiej 2, 35-601 Rzeszów, Poland

• https://orcid.org/0000-0001-6849-1369

autor

Miś Teresa

• Institute of Economics and Finance, College of Social Sciences, University of Rzeszów, Rzeszów, Poland, Ćwiklińskiej 2, 35-601 Rzeszów, Poland

• https://orcid.org/0000-0002-5164-0804

autor

Zając Dariusz

• Institute of Economics and Finance, College of Social Sciences, University of Rzeszów, Rzeszów, Poland, Ćwiklińskiej 2, 35-601 Rzeszów, Poland

• https://orcid.org/0000-0001-7918-1366

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).