The acquisition of consumer behaviour data using integrated indoor positioning systems

• Autorzy: Bodziak B. , Steć B.

Identyfikatory

DOI

10.29119/1899-6116.2017.39.2

• Języki publikacji: EN

Abstrakty

EN

In this article, the authors have introduced trends in developing technologies used for analysing consumer behaviour and supporting marketing actions in retail networks focusing on using data in marketing information systems. The authors have proposed a developed model of a system which integrates separate technology groups such as POS, computer video analysis, social media data and the indoor navigation system based on beacon and radio tomography in one consistent solution in order to achieve the synergy effect in the area of customer behaviour analysis and behavioural targeting. The model can be developed by other technologies which gather unique data about customers.

Słowa kluczowe

EN

customer behaviour; IoT; big data

PL

zachowania klientów; IoT; big data

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Organizacja i Zarządzanie : kwartalnik naukowy
• Rocznik: 2017
• Tom: nr 3
• Strony: 21--32
• Opis fizyczny: Bibliogr. 22 poz.

Twórcy

autor

Bodziak B.

• UMSC in Lublin, Department of Market Analysis, Lublin

autor

Steć B.

• UMSC in Lublin, Scientific Circle of Quality and Knowledge Management, Lublin

Bibliografia

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