Joint pricing strategy of fresh agricultural product cold chain logistics supply chain

• Autorzy: Bing Han , Talib Zunirah Mohd

Identyfikatory

DOI

10.17270/J.LOG.001005

• Języki publikacji: EN

Abstrakty

EN

Background: In cold chain logistics, effective supply chain management is critical for fresh agricultural products. Fairness concerns and dual effort factors-suppliers’ sales efforts and retailers’ preservation efforts-significantly affect supply chain performance. Methods: A Stackelberg game model is developed to examine three scenarios: fairness neutrality, suppliers considering retailers’ fairness concerns, and suppliers disregarding retailers' fairness concerns. The study compares centralized and decentralized decision-making approaches in the cold chain logistics supply chain. Results: The simulation results reveal that centralized decision-making leads to higher overall system profits and increased supplier and retailer effort levels compared to decentralized decision-making. Although centralized decisions result in lower prices, increased efforts enhance consumer willingness to purchase, thereby boosting overall profits. Conclusions: When suppliers disregard retailers' fairness concerns, retailers may adjust prices or reduce efforts, negatively impacting both individual and system-wide profits. However, incorporating fairness concerns into joint decision-making strategies can improve overall supply chain performance.

Słowa kluczowe

EN

cold chain logistics supply chain; sales effort level; preservation effort level; fairness concerns; joint pricing decisions

PL

logistyka łańcucha chłodniczego; łańcuch dostaw; poziom wysiłku sprzedażowego; poziom wysiłku konserwacyjnego; obawy dotyczące uczciwości; wspólne decyzje cenowe

• Wydawca: Wyższa Szkoła Logistyki
• Czasopismo: LogForum
• Rocznik: 2024
• Tom: Vol. 20, no. 4
• Strony: 497--513
• Opis fizyczny: Bibliogr. 25 poz., rys., wykr.

Twórcy

autor

Bing Han

• Graduate School of Management, Management & Science University, Selangor, Malaysia

• https://orcid.org/0009-0007-0477-0917

autor

Talib Zunirah Mohd

• Graduate School of Management, Management & Science University, Selangor, Malaysia

• https://orcid.org/0000-0002-4367-561X

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr POPUL/SP/0154/2024/02 w ramach programu "Społeczna odpowiedzialność nauki II" - moduł: Popularyzacja nauki (2025).