Impact of strategy on business performance of start-up

• Autorzy: Slávik Štefan , Hanák Róbert , Hudáková Ivana Mišúnová , Mišún Juraj

Identyfikatory

DOI

10.17512/pjms.2022.26.2.21

Warianty tytułu

PL

Wpływ strategii na wyniki działalności gospodarczej start-upu

• Języki publikacji: EN

Abstrakty

EN

A start-up is an attractive business phenomenon that raises great expectations among founders and investors. The fulfillment of expectations is conditioned by the growth of business performance. The factors that influence the performance and growth of a start-up are mostly hypothetical, they are logically consistent, but there is a lack of quantitative research that would bring more exact scientific knowledge. The research aim is to identify the impact of the business strategy, which is described by a set of parameters, on the business performance of the start-up, which is measured by the growth and volume of sales. The research sample includes 147 start-ups. For the analysis of the research sample, there were used correlation analysis of the relationship between sales and profitability, quartile comparison of the most and least performing start-ups, simple and multiple regression to identify independent variables that significantly influence business performance, and principal component analysis to identify the types of business strategies of start-ups. The main results of the research are: the growth and volume of sales only minimally affect profit indicators; differences in the performance of better and worse start-ups are influenced by small differences in strategy parameters; quality people and their qualified and active action positively affect the performance of the start-up; low cost and excessive sensitivity to the external environment may not lead to higher performance; start-ups choose between five strategies, which are differentiation, low cost, adaptation, action, and resource strategy; the impact of strategy on start-up performance is small, simple and consistent strategies are more effective. The originality and novelty of the research results lie in confirming the existence of factors influencing the performance of start-ups and structuring the actions of start-ups into several types of business strategies.

PL

Start-up jest atrakcyjnym zjawiskiem biznesowym, który budzi wysokie oczekiwania zarówno wśród ich założycieli jak i inwestorów. Spełnienie niniejszych oczekiwań jest uwarunkowane wzrostem wyników działalności. Czynniki wpływające na wyniki i wzrost start-upu mają w większości charakter hipotetyczny, są logicznie spójne, ale brakuje badań ilościowych, które przyniosłyby dokładniejszą wiedzę naukową. Celem badań jest określenie wpływu strategii biznesowej, którą opisuje zestaw parametrów, na wyniki biznesowe start-upów, mierzone wzrostem i wielkością sprzedaży. Próba badawcza obejmuje 147 start-upów. Do analizy próby badawczej wykorzystano analizę korelacji zależności między sprzedażą a rentownością, porównanie kwartylowe start-upów osiągających najlepsze i najgorsze wyniki, regresję prostą i wieloraką w celu identyfikacji zmiennych niezależnych, które istotnie wpływają na wyniki biznesowe oraz analizę składowych głównych mającą na celu identyfikację typów strategii biznesowych start-upów. Główne wyniki badań to: wzrost i wielkość sprzedaży w minimalnym stopniu wpływają na wskaźniki zysku; na różnice w wynikach lepszych i gorszych start-upów wpływają niewielkie różnice w parametrach strategii; kompetentni ludzie oraz ich wykwalifikowane i aktywne działanie pozytywnie wpływają na wyniki start-upów; niskie koszty i nadmierna wrażliwość na otoczenie zewnętrzne mogą hamować wyższe wyniki start -upów; badane start-upy wybierały jedną spośród pięciu następujących strategii, różnicowania, niskich kosztów, adaptacji, działania oraz zasobowej. Wpływ strategii na wyniki start-upu jest niewielki, proste i spójne strategie są bardziej efektywne. Oryginalność i nowość wyników niniejszych badań polega na potwierdzeniu istnienia czynników wpływających na wyniki start-upów oraz na ustrukturalizowaniu działań start-upów w kilka rodzajów strategii biznesowych.

Słowa kluczowe

EN

start-up; growth factors; sales growth; profitability; business strategy

PL

start-up; czynniki wzrostu; wzrost sprzedaży; rentowność; strategia biznesowa

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 2
• Strony: 341--364
• Opis fizyczny: Bibliogr. 69 poz., tab.

Twórcy

autor

Slávik Štefan

• University of Economics in Bratislava, Department of Management Slovak Republic

• https://orcid.org/0000-0002-2890-8091

autor

Hanák Róbert

• University of Economics in Bratislava, Department of Information Management, Slovak Republic

• https://orcid.org/0000-0001-5499-4037

autor

Hudáková Ivana Mišúnová

• University of Economics in Bratislava, Department of Management Slovak Republic

• https://orcid.org/0000-0001-8417-9762

autor

Mišún Juraj

• University of Economics in Bratislava, Department of Management Slovak Republic

• https://orcid.org/0000-0002-1586-1351

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).