Research on the maritime logistics pricing model of risk-averse retailer-dominated dual-channel supply chain

• Autorzy: Fang Q. , Tong Z. , Ren L. , Liu A.

Identyfikatory

DOI

10.2478/pomr-2018-0081

• Języki publikacji: EN

Abstrakty

EN

Price decision is studied in a risk-averse retailer-dominated dual-channel supply chain, which consisting of one manufacturers and one retailer with both off-line and on-line channels. Firstly, two mean-variance models in centralized and decentralized supply chain are established. Secondly, the optimal solutions under the two decision modes are compared and analyzed. The results shows that the price of dual-channel of retailer decreased with the increase of retailers’ risk- aversion coefficient and the standard deviation of the fluctuation of market demand, while the wholesale price changes is on the contrary; in addition, when the market demand is greater than a certain value, the prices of dual channel are correspondingly higher in decentralized supply chain than in centralized supply chain, and vice versa. In addition, when the retailer’s risk aversion is in a certain interval, the expected utility of the whole supply chain is greater in centralized supply chain than in decentralized decision, and vice versa. Finally, a numerical example is given to verify the above conclusions.

Słowa kluczowe

EN

dual channel; risk-averse; retailer-dominated; supply chain

• Wydawca: Gdańsk University of Technology, Faculty of Ocean Engineering & Ship Technology
• Czasopismo: Polish Maritime Research
• Rocznik: 2018
• Tom: S 2
• Strony: 107--116
• Opis fizyczny: Bibliogr. 20 poz., rys.

Twórcy

autor

Fang Q.

• School of Management, Huazhong University of Science and Technology, Wuhan 430074, China
• School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

autor

Tong Z.

• School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

autor

Ren L.

• School of Management, Wuhan University of Science and Technology, Wuhan 430081, China

autor

Liu A.

Bibliografia

• 1. Brynjolfsson, E., Michael, D. S.: Frictionless Commerce? A Comparison of Internet and Conventional Retailers, management science, vol. 46, no. 4, pp. 563–585, 2000.
• 2. Chiang, W. K., Chhajed, D., Hess, J. D.: Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design, Management Science, vol. 49, no. 1, pp. 1-20, 2003.
• 3. Hsieh, C. C., Chang, Y. L., Wu, C. H.: Competitive pricing and ordering decisions in a multiple-channel supply chain, International Journal of Production Economics, vol. 154, no. 4, pp. 156-165, 2014.
• 4. Panda, S., Modak, N. M., Sana, S. S., Basu, M.: Pricing and replenishment policies in dual-channel supply chain under continuous unit cost decrease, Applied Mathematics and Computation, vol. 256, no. 1, pp. 913-929, 2015.
• 5. Yao, D. Q., Liu, J. J.: Competitive pricing of mixed retail and e-tail distribution channels, Omega, vol. 33, no. 3, pp. 235-247, 2005.
• 6. Khouja, M., Park, S., Cai, G. G.: Channel selection and pricing in the presence of retail-captive consumers, International Journal of Production Economics, vol. 125, no. 1, pp. 84-95, 2010.
• 7. Wang, X., Liu, L.: Coordination in a retailer-led supply chain through option contract, International Journal of Production Economics, vol. 110, no. 1, pp. 115-127, 2007.
• 8. Pan, K., Lai, K. K., Liang, L., Leung, S. C. H.: Two-period pricing and ordering policy for the dominant retailer in a two-echelon supply chain with demand uncertainty, Omega, vol. 37, no. 4, pp. 919-929, 2009.
• 9. Huang, W., Swaminathan, J. M.: Introduction of a second channel: Implications for pricing and profits, European Journal of Operational Research, vol. 194, no. 1, pp. 258-279, 2009.
• 10. Zhang, R., Liu, B., Wang, W.: Pricing decisions in a dual channels system with different power structures, Economic Modelling, vol. 29, no. 2, pp. 523-533, 2012.
• 11. Wang, J., Wang, A., Wang, Y.: Markup pricing strategies between a dominant retailer and competitive manufacturers, Computers & Industrial Engineering, vol. 64, no. 1, pp. 235-246, 2013.
• 12. Zhang, L., Wang, J.: Coordination of the traditional and the online channels for a short-life-cycle product, European Journal of Operational ResearchEuropean Journal of Operational Research, vol. 258, no. 2, pp. 639-651, 2017.
• 13. Xiao, T., Yang, D.: Price and service competition of supply chains with risk-averse retailers under demand uncertainty, International Journal of Production Economics, vol. 114, no. 1, pp. 187-200, 2008.
• 14. Xie, G., Yue, W., Wang, S., Lai, K. K.: Quality investment and price decision in a risk-averse supply chain, European Journal of Operational Research, vol. 214, no. 2, pp. 403-410, 2011.
• 15. Xu, G., Dan, B., Zhang, X., Liu, C.: Coordinating a dualchannel supply chain with risk-averse under a two-way revenue sharing contract, International Journal of Production EconomicsInternational Journal of Production Economics, vol. 147, no. 1, pp. 171-179, 2014.
• 16. Liu, M., Cao, E., Salifou, C. K.: Pricing strategies of a dualchannel supply chain with risk aversion, Transportation Research Part E: Logistics and Transportation Review, vol. 90, pp. 108-120, 2016.
• 17. Kim, K., Park, K. S.: Transferring and sharing exchangerate risk in a risk-averse supply chain of a multinational firm, European Journal of Operational ResearchEuropean Journal of Operational Research, vol. 237, no. 2, pp. 634-648, 2014.
• 18. Li, B., Hou, P. W., Chen, P., Li, Q. H.: Pricing strategy and coordination in a dual channel supply chain with a risk-averse retailer, International Journal of Production Economics, vol. 178, pp. 154-168, 2016.
• 19. Choi, S.: Risk-averse newsvendor models. the degree of Doctor of Philosophy New Jersey: Newark Rutgers, 2009.
• 20. Yue, X., Liu, J.: Demand forecast sharing in a dual-channel supply chain, European Journal of Operational Research, vol. 174, no. 1, pp. 646-667, 2006.

Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).