Usability Of An E-Commerce Website Using Information Mining and Artificial Intelligence

• Autorzy: Gupta P. , Sagar B. B.

Identyfikatory

DOI

10.15439/2017KM35

• Konferencja: International Conference on Information Technology and Knowledge Management (1 ; 22-23.12.2017 ; New Delhi, India)
• Języki publikacji: EN

Abstrakty

EN

Everyday a number of people are launching new websites of which many are e-Commerce websites. E-Commerce website means business and to have business they have to be useful to the customer. So, it is very important for the e-Commerce site to get the trust of the customer. Or in other words the trustworthiness of an e-Commerce site is very important to have business. Usability can be increased by enhancing trust. How much a customer trusts a website becomes a fundamental question which beckons for an answer. More a customer trusts a website, more he will be using the website. This article includes a study on website usability, trust evaluation and how to improve trust to improve the usability of a website. Here we find the different factors that affect the quality of an e-commerce site. Based on these factors the trustworthiness of an e-commerce site is calculated using Matlab.

Słowa kluczowe

EN

e-commerce; website; information mining; usability; trust; artificial intelligence; Matlab

PL

e-commerce; strona internetowa; eksploracja informacji; użyteczność; zaufanie; sztuczna inteligencja; Matlab

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2018
• Tom: Vol. 14
• Strony: 59--64
• Opis fizyczny: Bibliogr. 21 poz., tab., il.

Twórcy

autor

Gupta P.

• Computer Science & Engineering, Birla Institute f Technology,Mesra:Ranchi, India

autor

Sagar B. B.

• Computer Science & Engineering, Birla Institute f Technology,Mesra:Ranchi, India

Bibliografia

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Uwagi

1. Preface

2. Technical Session: First International Conference on Information Technology and Knowledge Management