E-commerce opportunities in the 4.0 era innovative entrepreneurship management development

• Autorzy: Kurniawati Elya , Al Siddiq Imamul Huda , Idris

Identyfikatory

DOI

10.17512/pjms.2020.21.1.15

Warianty tytułu

PL

Szanse e-handlowe w erze 4.0 innowacyjny rozwój zarządzania przedsiębiorczością

• Języki publikacji: EN

Abstrakty

EN

E-commerce is an innovation employed by East Java Micro, Small, and Medium Enterprises. It is used to seize opportunities in developing innovative entrepreneurial management. Innovation is crucial for business entities' survival in the 4.0 era, including MSMEs. Exploiting opportunities and innovations is the key to creating new products that ensure MSMEs survival. This research was aimed to determine the perceptions about e-commerce opportunities in influencing consumer satisfaction and trust, in providing the best customer service, in satisfying customer expectations, and threats to MSMEs. This research is quantitative descriptive research. This study applied quantitative descriptive approach with survey method. The data obtained from questionnaires and interviews were analyzed using Pearson Correlation Product Moment analysis. The research results exhibited the following e-commerce opportunities to influences satisfaction and trust in performing transactions, provides the best service, satisfying customer expectations, and not being a threat to MSMEs.

PL

Handel elektroniczny jest innowacją stosowaną przez mikro, małe i średnie przedsiębiorstwa East Java. Służy do wykorzystywania możliwości rozwoju innowacyjnego zarządzania przedsiębiorczością. Innowacja ma kluczowe znaczenie dla przetrwania podmiotów gospodarczych w erze 4.0, w tym MŚP. Wykorzystanie możliwości i innowacji jest kluczem do tworzenia nowych produktów zapewniających przetrwanie MŚP. Badanie to miało na celu określenie postrzegania możliwości handlu elektronicznego w zakresie wpływania na zadowolenie i zaufanie konsumentów, zapewnianie najlepszej obsługi klienta, spełnianie oczekiwań klientów i zagrożeń dla MŚP. Te badania są ilościowymi badaniami opisowymi. W badaniu zastosowano ilościowe podejście opisowe z metodą ankietową. Dane uzyskane z kwestionariuszy i wywiadów przeanalizowano za pomocą analizy korelacji Pearsona. Wyniki badań pokazały następujące możliwości handlu elektronicznego, które mają wpływ na zadowolenie i zaufanie w przeprowadzaniu transakcji, zapewniają najlepszą obsługę, spełniają oczekiwania klientów i nie stanowią zagrożenia dla MŚP.

Słowa kluczowe

EN

e-commerce; entrepreneurship; era 4.0; innovative management; MSMEs

PL

e-handel; przedsiębiorczość; era 4.0; innowacyjne zarządzanie; MŚP

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2020
• Tom: Vol. 21, No. 1
• Strony: 199--210
• Opis fizyczny: Bibliogr. 49 poz., tab.

Twórcy

autor

Kurniawati Elya

• Universitas Negeri Malang, Indonesia

autor

Al Siddiq Imamul Huda

• Universitas Negeri Malang, Indonesia

autor

Idris

• Universitas Negeri Malang, Indonesia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).