Managing corporate sustainability by revitalizing Balinese cultural identity

• Autorzy: Sukawati Tjokorda Gde Raka , Riana I Gede , Rajiani Ismi , Abbas Ersis Warmansyah

Identyfikatory

DOI

10.17512/pjms.2020.21.1.28

Warianty tytułu

PL

Zarządzanie zrównoważoną korporacją przez rewitalizację balijskiej tożsamości kulturalnej

• Języki publikacji: EN

Abstrakty

EN

In running the sustainability of a business, Balinese Indonesia depends on a philosophy of Tri Hita Karana (three causes of well-being) guiding people to live harmoniously with others as well as their surroundings. This principle makes Bali become the most competitive and distinctive tourism business compared to other parts of Indonesia. However, the eroding market position and massive expansion of international hotel chains force the indigenous businessman to look insight from outside to maintain the business sustainability. The main objective of this study is to examine a broadercomprehensive view ofhow the company identifiessustainability impetus without neglecting the right practices and values prevalent among Balinese Indonesia.Experimental data have been acquired from native ethnic specialists and organization influential executives. The results indicate that from an internal perspective, the responsive leaderis the most determinant force.In contrast, from an external perspective, the most significant factor is the company’sdistinction. The study combines both company’s sustainability impetus from inside and outside organization and how the cultural values affect these drivers. Since cultural identity has strategic importance in Bali tourism, it is necessary to revitalize TriHita Karanaculture’s application related to strategy formulation and implementation in the hotel industry to gain a competitive advantage as well as organizational performance.

PL

Zrównoważony rozwój firm, Balijska Indonezja opiera się na filozofii Tri Hita Karana (trzy przyczyny dobrego samopoczucia), która prowadzi ludzi do harmonijnego życia z innymi, a także z otoczeniem. Ta zasada sprawia, że Bali staje się najbardziej konkurencyjnym i wyróżniającym się biznesem turystycznym w porównaniu do innych części Indonezji. Jednak niszcząca pozycja rynkowa i masowa ekspansja międzynarodowych sieci hoteli zmuszają rdzennych biznesmenów do szukania wglądu z zewnątrz w celu utrzymania stabilności biznesu. Głównym celem tego badania jest zbadanie szerszego, kompleksowego poglądu na to, w jaki sposób firma identyfikuje impuls zrównoważonego rozwoju, nie zaniedbując właściwych praktyk i wartości panujących wśród balijskiej Indonezji. Dane badawcze zostały uzyskane od rodzimych specjalistów etnicznych i wpływowych organizacji. Wyniki wskazują, że z perspektywy wewnętrznej reagujący lider jest najbardziej determinującą siłą, natomiast z perspektywy zewnętrznej najbardziej znaczącym czynnikiem jest rozróżnienie firmy. Badanie łączy w sobie impuls firmy zarówno w organizacji, jak i poza nią, oraz wpływ wartości kulturowych na te czynniki. Ponieważ tożsamość kulturowa ma strategiczne znaczenie w turystyce na Bali, konieczna jest rewitalizacja aplikacji Tri Hita Karanaculture związanej z formułowaniem i wdrażaniem strategii w branży hotelarskiej, aby uzyskać przewagę konkurencyjną, a także wyniki organizacyjne.

Słowa kluczowe

EN

harmony; corporate sustainability; drivers; culture; leadership

PL

harmonia; zrównoważony rozwój firmy; kierowcy; kultura; przywództwo

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2020
• Tom: Vol. 21, No. 1
• Strony: 382--393
• Opis fizyczny: Bibliogr. 42 poz., tab.

Twórcy

autor

Sukawati Tjokorda Gde Raka

• Udayana University, Faculty of Economics and Business, Bali, Indonesia

autor

Riana I Gede

• Udayana University, Faculty of Economics and Business, Bali, Indonesia

autor

Rajiani Ismi

• Lambung Mangkurat University, Department of Social Science, Banjarmasin, Indonesia

autor

Abbas Ersis Warmansyah

• Lambung Mangkurat University, Department of Social Science, Banjarmasin, Indonesia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).