Impact of social responsibility strategies on the perception of the exemplary organisation in global fashion industry

• Autorzy: Barcik Agnieszka

Identyfikatory

DOI

10.29119/1641-3466.2024.191.3

• Języki publikacji: EN

Abstrakty

EN

Purpose: Determining and discussing various strategies on social responsibility and their influence on the image of organization. Design/methodology/approach: The research method used in the paper is mainly a standardized survey conducted on the basis of a questionnaire containing closed and open questions carried out in two exemplary enterprises. The research process was also accompanied by analysis of source documentation. Findings: Research results verify research hypotheses formulated on basis of the paper’s objectives, enabling general conclusions. Research implications: Future research directions should focus on further, expanded research exploration in the area, taking into account various industries. Practical implications: The results of the research discussed in the paper have a number of practical implications mainly for the management staff in terms of use of social responsibility strategies. Social implications: Building awareness of social responsibility. Originality/value: The paper has cognitive value for the development of knowledge, science and quality in terms of social responsibility.

Słowa kluczowe

EN

social responsibility; strategic management; image creation

PL

odpowiedzialność społeczna; zarządzanie strategiczne; kreowanie wizerunku

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 191
• Strony: 41--61
• Opis fizyczny: Bibliogr. 27 poz.

Twórcy

autor

Barcik Agnieszka

• University of Bielsko-Biala, Faculty of Management and Transport

• https://orcid.org/0000-0003-0865-2161

Bibliografia

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