Theme cruises, as a trend in marine tourism

• Autorzy: Kizielewicz J.
• Języki publikacji: EN

Abstrakty

EN

For several years, marine tourism market has been experiencing a renaissance and is one of the fastest growing segment of the tourist economy. Strong competition on the marine carriers market forced them to seek out innovative products, and in the wake of that, their specialization, as well. At the same time, there has been a tendency to change a model of resting from passive lying in the Sun on aboard of the ships for an active participation in theme and profiled marine voyages. That caters to various customers’ needs and preferences. Owners of cruise vessels outdo each other in inventing the original theme offers for specific groups defined within: religious faiths, musical tastes, sport hobbies, health needs, or sexual orientation and many others. In both, polish and foreign literature, there is a noticeable lack, when it comes to a scientific approach to this phenomenon. In this light, it seems reasonable to take this topic of the research. The main aim of this article is an estimation of tenders in terms of theme cruises offered by marine carriers and making their generic classification. The research was realized using a method of desk research, a critical and comparative analysis of available literature, offers of marine tourist carriers, and also other scientific reports. Moreover, the author shows a list of criteria that could be implemented in the statistical researches of demand on theme cruises.

Słowa kluczowe

EN

theme cruises; marine tourism; specialization in marine tourism

• Wydawca: Wydawnictwo Naukowe Akademii Morskiej w Szczecinie
• Czasopismo: Zeszyty Naukowe / Akademia Morska w Szczecinie
• Rocznik: 2013
• Tom: nr 33 (105)
• Strony: 30--39
• Opis fizyczny: Bibliogr. 24 poz., rys., tab.

Twórcy

autor

Kizielewicz J.

• Gdynia Maritime University, Faculty Entrepreneurship and Quality Science 81-225 Gdynia, ul. Morska 81-87

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