Performance of Distribution Channels Shown on the Example of Company Specialising in Meat Processing

• Autorzy: Szeląg-Sikora A. , Rorat J. M.
• Języki publikacji: EN

Abstrakty

EN

As far as the rapid development of global marketing network is concerned , it is easy to notice that logistics is becoming increasingly important. The growing competition makes these networks more efficient. More and more opportunities to bring products to the customer disorganize sales network management. The analysis of the effectiveness of distribution channels allows a close examination of efficiency of how the company reaches its customers. It also supports decisions regarding the introduction of new, previously unused channels of distribution, or modification of the already in-use ones. The range of work included a manufacturer specializing in meat processing and production of meat products, distributed in southern Poland. Using the point-analytical method, the effectiveness of distribution channels used in the company was evaluated. As a result, it was possible to determine the performance of individual sales channels. There were three distribution channels: by-company, sponsored and networking. The most effective appeared to be the networking channel, which scored a total of 235 points. Given the greatest potential of distribution, this channel, in terms of the size of the batch supplied to markets, without doubt will continue to be one of the leading directions of development in the future of the company. In second place was the by-company channel with 195 points, while the sponsored channel was the least effective. However, as a conclusion from the information gathered from the company itself, each channel will be developed in the future, proportionally to their current rank.

Słowa kluczowe

EN

distribution channels; effectiveness of distribution channels; meat processing; minimization distribution costs

• Wydawca: Międzynarodowa Wyższa Szkoła Logistyki i Transportu we Wrocławiu
• Czasopismo: Logistics and Transport
• Rocznik: 2016
• Tom: Vol. 29, No. 1
• Strony: 19--24
• Opis fizyczny: Bibliogr. 11 poz., tab.

Twórcy

autor

Szeląg-Sikora A.

• Institute of Agricultural Engineering and Informatics, University of Agriculture in Kraków

autor

Rorat J. M.

• University of Agriculture in Krakow, Poland

Bibliografia

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• [7] Kotler Ph.,(1994) Marketing, analiza, planowanie i kontrola, Gebethner & Ska, Warszawa.
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• [9] Kramer, T. (1995). Podstawy marketingu. Warszawa, Polskie Wydawnictwo Ekonomiczne S.A.
• [10] Krawczyk S. (2000). Logistyka w zarządzaniu marketingiem, AE Wrocław.
• [11] Szeląg-Sikora A., Oleksy-Gębczyk A. (2013). Rola marketingu w stabilizacji rynkowej podmiotów rolnych zrzeszonych w grupie producenckiej. ZarządzanieiFinanse, Journal of Management and Finance.

Uwagi

EN

The Office of the Scientific Journal ‘Logistics & Transport’ informs that due to reasons beyond its control in the issue 29, No 1 (2016) in the article: ‘Performance of Distribution Channels Shown on the Example of Company Specialising in Meat Processing’ instead of one author (Joanna Maria Rorat), there should be two authors: Joanna Maria Rorat and Anna Szeląg-Sikora. The correct bibliographic description of the said article should have the following form: Anna Szeląg-Sikora, Joanna Maria Rorat, Performance of Distribution Channels Shown on the Example of Company Specialising in Meat Processing, pp. 19 - 24, Logistics and Transport, vol. 29, No1 (2016).

PL

Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę.