Tourism industry management in the global transformation: meeting the needs of Generation Z

• Autorzy: Entina Tamara , Karabulatova Irina , Kormishova Aida , Ekaterinovskaya Maria , Troyanskaya Marija

Identyfikatory

DOI

10.17512/pjms.2021.23.2.08

Warianty tytułu

PL

Zarządzanie przemysłem turystycznym w globalnej transformacji: spełniając potrzeby pokolenia Z

• Języki publikacji: EN

Abstrakty

EN

This study aimed to examine the needs of Generation Z and determine the corresponding strategic vectors for the global market transformation using the tourism sector as an example. The main research methods were represented by market analysis and survey. Besides, the study used statistical data from Millennial and Gen Z Traveler Survey 2019: A Multi-Country Comparison Report. This study examined data from a survey of travellers. The research sample consisted of 4236 individuals from 5 countries. Responses were enrolled through an online survey of travellers who reside in the world’s five major travel markets: the US, the UK, Australia, China and India. As a result, a theoretical model of the global travel market that meets the needs of Generation Z was proposed. Essentially, the model offers to develop the global travel industry through the synthesis of modern digital technologies and social communication. The scientific contribution of this study is the proposed methodological approach to the tourism industry management based on identifying its transformation vectors. The practical application of the proposed model for the transformation of the global travel industry to meet the needs of Generation Z should contribute to the market’s effective adaptation and the development of its competitive advantages.

PL

Celem pracy było zbadanie potrzeb pokolenia Z i określenie odpowiednich wektorów strategicznych dla transformacji globalnego rynku na przykładzie sektora turystycznego. Głównymi metodami badawczymi była analiza i badanie rynku. Poza tym w badaniu wykorzystano dane statystyczne z Millennial and Gen Z Traveler Survey 2019: A Multi-Country Compare Report. W badaniu przeanalizowano dane z ankiety przeprowadzonej wśród podróżnych. Próba badawcza składała się z 4236 osób z 5 krajów. Odpowiedzi uzyskano w ankiecie internetowej przeprowadzonej wśród podróżnych, którzy mieszkają na pięciu głównych światowych rynkach turystycznych: w Stanach Zjednoczonych, Wielkiej Brytanii, Australii, Chinach i Indiach. W efekcie zaproponowano teoretyczny model globalnego rynku turystycznego odpowiadający potrzebom pokolenia Z. Zasadniczo model oferuje rozwój globalnej branży turystycznej poprzez syntezę nowoczesnych technologii cyfrowych i komunikacji społecznej. Naukowym wkładem pracy jest zaproponowane podejście metodologiczne do zarządzania branżą turystyczną w oparciu o identyfikację wektorów jej przemian. Praktyczne zastosowanie proponowanego modelu transformacji globalnej branży turystycznej na potrzeby pokolenia Z powinno przyczynić się do skutecznej adaptacji rynku i rozwoju jego przewag konkurencyjnych.

Słowa kluczowe

EN

digitalization; lifestyle; tourism management; industry; consumer culture

PL

cyfryzacja; styl życia; zarządzanie turystyką; przemysł; kultura konsumencka

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2021
• Tom: Vol. 23, No. 2
• Strony: 130--148
• Opis fizyczny: Bibliogr. 41 poz., rys., tab.

Twórcy

autor

Entina Tamara

• University of Nottingham, Queensland, Australia

autor

Karabulatova Irina

• Department of Foreign Languages of Philological Faculty, Рeoples’ Friendship University of Russia (RUDN University), Moscow, Russian Federation
• Machine Intelligence Laboratory of The Moscow Institute of Physics and Technology, Dolgoprudny, Russian Federation

autor

Kormishova Aida

• Department of Management in International Business and Tourism Industry, Federal State Budgetary Educational Institution of the Higher Education “State University of Management”, Moscow, Russian Federation

autor

Ekaterinovskaya Maria

• Department of Economic Theory, Financial University under the Government of the Russian Federation, Moscow, Russian Federation

autor

Troyanskaya Marija

• Department of State and Municipal Administration, Orenburg State University, Orenburg, Russian Federation

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).