Narzędzia Web 2.0 w komunikacji B2C na rynku energii

Jabłońska, M. R.

Artykuł - szczegóły

Tytuł artykułu

Narzędzia Web 2.0 w komunikacji B2C na rynku energii

Autorzy

Jabłońska M. R.

Identyfikatory

Warianty tytułu

Web 2.0 tools in communication B2C on energy market

Języki publikacji

Abstrakty

Początek XXI wieku to upowszechnianie serwisów Web 2.0, wprowadzenie Internetu społecznościowego, w którym główną rolę pełnią jego użytkownicy, a możliwość tworzenia i publikowania własnych multimedialnych treści staje się dostępna praktycznie dla każdego. Sytuacja taka wpływa na sposób komunikacji w sieci, a co za tym idzie także na relacje pomiędzy klientem a organizacją. W efekcie klienci uzyskali nowy kanał komunikacji zarówno z przedsiębiorstwami, jak i pomiędzy sobą. Współczesne organizacje coraz częściej wykorzystują narzędzia Web 2.0, by budować wizerunek innowacyjnych, nowoczesnych, transparentnych i społecznie odpowiedzialnych firm. W pracy poruszono zagadnienie wykorzystania narzędzi Web 2.0 na polskim i brytyjskim rynku energii do komunikacji z klientem końcowym.

The beginning of the twenty-first century is the dissemination of Web 2.0, the introduction of the social ICT, in which the main role is played by its users and the ability to create and publish their own multimedia content. This situation affects the way of communication in the network, and thus also the relationship between the customer and the organization. As a result, customers have received a new channel of communication with both companies, as well as with each other. Modern organizations are increasingly using Web 2.0 tools to build the image of innovative, modern, transparent and socially responsible companies. This paper addresses the question of the use of Web 2.0 tools in the Polish and British energy market for communication with the end customer.

Słowa kluczowe

informatyka społeczna Web 2.0 rynek energii

social ICT Web 2.0 energy market

Wydawca

KAPRINT

Czasopismo

Rynek Energii

Rocznik

2015

Tom

Nr 1

Strony

90--97

Opis fizyczny

Bibliogr. 57 poz., rys., tab.

Twórcy

autor

Jabłońska M. R.

mjablonska@uni.lodz.pl

Katedra Informatyki Ekonomicznej w Instytucie Ekonomik Stosowanej i Informatyki, Wydział Ekonomiczno-Socjologiczny, Uniwersytet Łódzki

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Typ dokumentu

Bibliografia

Identyfikator YADDA

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