Identyfikatory
Warianty tytułu
Języki publikacji
Abstrakty
In the article, on the example of a civil passenger plane used in transport air services, the essence of the value of a marketing product in market activity was presented. In order to answer the question regarding the assessment of the value of a passenger plane, as a marketing product, by two parties - carriers and producers - the method of comparative analysis of available source data on basic technical and operational parameters of the selected civilian passenger aircraft models manufactured and delivered to the aviation market by the corporation Boeing.
Słowa kluczowe
Wydawca
Czasopismo
Rocznik
Tom
Strony
46--61
Opis fizyczny
Bibliogr. 30 poz., tab.
Twórcy
autor
- Institute of Civil Aviation, Management Faculty of Management and Command, War Studies University, Warsaw
Bibliografia
- [1] Antczak, S. (red. nauk.). (2016). Marketing. Wybrane problemy. Warszawa: Wydawnictwo AON.
- [2] Kotler, P. Marketing. (1994). Analiza, planowanie, wdrażanie i kontrola. Warszawa: Wydawnictwo Gebethner i Ska.
- [3] Rucińska, D., Ruciński, A., Tłoczyński, D. (2012). Transport lotniczy. Ekonomika i organizacja. Gdańsk: Wydawnictwo Uniwersytetu Gdańskiego.
- [4] Types of passenger aircraft. Accessed: https://pl.wikipedia.org/wiki/Samolot (11.03.2019).
- [5] Aircraft. Accessed: https://pl.wikipedia.org/wiki/Samolot.
- [6] Civil aircraft. Accessed: https://pl.wikipedia.org/wiki/Boeing.
- [7] Boeing 707. Accidents. Accessed: https://pl.wikipedia.org/wiki/Boeing_707.
- [8] Boeing 737. Production. Accessed: https://pl.wikipedia.org/wiki/Boeing_737.
- [9] Boeing 787. Orders Accessed: https://pl.wikipedia.org/wiki/Boeing_787.
- [10] Orders and deliveries Accessed: https://en.wikipedia.org/wiki/Boeing_Commercial_Airplanes.
- [11] Boeing 777. Accessed: https://pl.wikipedia.org/wiki/Boeing_777.
- [12] Boeing 737NG. Orders and deliveries Accessed: https://en.wikipedia.org/wiki/Boeing_737_Next_Generation.
- [13] Fleet. Accessed: https://en.wikipedia.org/wiki/Southwest_Airlines#Fleet.
- [14] Boeing 737. Aircraft versions. Accessed: https://pl.wikipedia.org/wiki/Boeing_737.
- [15] Boeing 737. Technical Data. Accessed: https://pl.wikipedia.org/wiki/Boeing_737.
- [16] Scandinavian Airlines System. Accessed: https://pl.wikipedia.org/wiki/Scandinavian_Airlines_System.
- [17] Airbus A319. Accessed: https://pl.wikipedia.org/wiki/Airbus_A319.
- [18] KLM Accessed: https://pl.wikipedia.org/wiki/Koninklijke_Luchtvaart_Maatschappij.
- [19] Boeing 737MAX. Orders and deliveries Accessed: https://en.wikipedia.org/wiki/
- [20] Boeing_737_MAX. Lion Air. Fleet. Accessed: https://en.wikipedia.org/wiki/Lion_Air). VERSIONS Accessed: https://pl.wikipedia.org/wiki/Airbus_A320neo.
- [21] Boeing 737MAX. Parameters. Accessed: https://en.wikipedia.org/wiki/Boeing_737_MAX. Andrea. What Airlines Have The Boeing 737 MAX on Order? Accessed: https://simpleflying.com/what-airlines-have-the-boeing-737-max-on-order/.
- [22] Airbus A321. Accessed: https://pl.wikipedia.org/wiki/Airbus_A321.
- [23] Flydubai Accessed: https://pl.wikipedia.org/wiki/Flydubai.
- [24] All Nippon Airways. Accessed: https://pl.wikipedia.org/wiki/All_Nippon_Airways).
- [25] Andrea. What Airlines Have The Boeing 737 MAX On Order?. Accessed: https://simpleflying.com/what-airlines-have-the-boeing-737-max-on-order/.
- [26] Boeing 787. History Accessed: (https://pl.wikipedia.org/wiki/Boeing_787.
- [27] Boeing 787. Parameters. Accessed: https://pl.wikipedia.org/wiki/Boeing_787.
- [28] Boeing 787.Orders. Accessed: https://pl.wikipedia.org/wiki/Boeing_787.
- [29] Służba w lotnictwie. Accessed: https://pl.wikipedia.org/wiki/Boeing_787.
- [30] FAA. Accessed: https://pl.wikipedia.org/wiki/Federal_Aviation_Administration.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-4d500ba3-1a74-4c75-9f68-86ce7b401b10