Apparel Purchasing with Consideration of Eco-labels among Slovenian Consumers

Žurga, Z; Forte, Tavcer P

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Apparel Purchasing with Consideration of Eco-labels among Slovenian Consumers

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Žurga Z , Forte Tavcer P

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Abstrakty

The increasing public awareness and sense of social responsibility related to environmental issues have led the textile and clothing industry to manufacture products with improved environmental profiles. During the 1990’s, the industrialised world witnessed a growing number of environmental labels as a way of encouraging consumers and industries to alter their consumption patterns and to make wiser use of resources and energy in the drive for sustainable development. In this exploratory study, environmental knowledge among Slovenian consumers regarding the most popular current eco labels was examined. Data were collected through a structured online survey from a simple random sample of 535 consumers. Responses to an online questionnaire indicated that the largest share of participants consider clothing composition the most, while only a small percentage consider eco labels and the environmental impact. Consumers are willing to pay no more than 10% for a textile product with an ecological label attached. The largest proportion of respondents identified themselves as average eco-conscious,, although they didn’t show any knowledge of eco labels. The study revealed that it is necessary to increase the level of awareness of sustainable materials as well as trust in eco labelling systems with transparent standardisation and certification systems.

Wzrastająca świadomość społeczna odpowiedzialności w stosunku do zagadnień ochrony środowiska skłoniła przemysł tekstylny i odzieżowy do produkcji wyrobów o podwyższonych parametrach ekologicznych. W latach 1990 kraje uprzemysłowione zaczęły wprowadzać coraz więcej oznakowań ekologicznych dla zachęcenia konsumentów i producentów w zakresie wyboru produktu jak i wyboru surowca. W artykule przedstawiono studium oparte na badaniach świadomości ekologicznej słoweńskich konsumentów i ich ustosunkowanie się do najbardziej popularnych oznakowań ekologicznych. Wykorzystano 535 opinii na ten temat, które wykazały ze zdecydowana większość konsumentów uważa za najbardziej istotny skład surowcowy produktu. Tylko mały procent uwzględnia oznaczenie ekologiczne oraz wpływ produktu na środowisko. Konsumenci są skłonni płacić nie więcej niż ponad 10% za produkt włókienniczy oznaczony ekologicznym znakiem. Większość respondentów identyfikowała się jako świadomych ekologicznie mimo braku wiedzy o oznaczeniach ekologicznych.

Słowa kluczowe

sustainable consumption purchase apparel recognition consideration eco labels willingness to pay more

zrównoważona konsumpcja zakup odzież rozpoznawanie analiza etykiety ekologiczne skłonność do płacenia więcej przemysł tekstylny i odzieżowy wyrobów o podwyższonych parametrach ekologicznych

Wydawca

Sieć Badawcza Łukasiewicz - Łódzki Instytut Technologiczny

Czasopismo

Fibres & Textiles in Eastern Europe

Rocznik

2014

Tom

Vol. 22, no. 5 (107)

Strony

20--27

Opis fizyczny

Bibliogr. 42 poz., rys., tab.

Twórcy

autor

Žurga Z

zalazurga@gmail.com

University of Ljubljana, Faculty of Natural Science and Engineering, Department of Textiles, Snežniška ulica 5, Ljubljana, Slovenia

autor

Forte Tavcer P

petra.forte@ntf.uni-lj.si

University of Ljubljana, Faculty of Natural Science and Engineering, Department of Textiles, Snežniška ulica 5, Ljubljana, Slovenia

Bibliografia

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