PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
Powiadomienia systemowe
  • Sesja wygasła!
  • Sesja wygasła!
  • Sesja wygasła!
Tytuł artykułu

Polish agritourism farm website quality and the nature of services provided

Treść / Zawartość
Identyfikatory
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The presented study is aimed at solving the following problems: what product is offered by agritourism farms, what is the typology of agritourism farms in terms of the products offered, and do the specific attributes of a website correspond to the specific attributes of provided services? The present study was conducted for a set of agritourism farm websites. From a total of 574 websites subjected to inspection testing, 287 websites were hosted on a paid server with a ccTLD domain, and 287 websites were hosted on a free server with an assigned free domain. Each website was described using 35 diagnostic variables. The achieved score was subsequently normalised using the zero unitarisation method. Based on the observations made in the present study, it can be concluded that the website development technique translates into the nature of activities conducted by a farm, as the form of the offer presentation online translates into what a tourist can expect directly on the farm. The study revealed that underdeveloped, amateurish websites are used to promote traditionally understood family agricultural farms which offer an opportunity to work on the farm. This knowledge is of importance for tourists worldwide, as tourists should not be afraid of the amateurish websites of agritourism farms, as they advertise genuine rural agricultural farms offering accommodation. Based on the results, a new typology of agritourism farms demonstrated that specialised farms with modern websites typically offer more extensive tourism opportunities and have more available beds at their disposal.
Rocznik
Tom
Strony
73--93
Opis fizyczny
Bibliogr. 32 poz.
Twórcy
autor
  • University of Agriculture in Krakow, Faculty of Environmental Engineering and Land Surveying
  • University of Agriculture in Krakow, Faculty of Environmental Engineering and Land Surveying
  • Silesian University of Technology in Gliwice, Faculty of Organization and Management
Bibliografia
  • 1. Ali, F. (2016). Hotel website quality, perceived flow, customer satisfaction and purchase intention. Journal of Hospitality and Tourism Technology, 7(2), 213-228. DOI: https://doi.org/10.1108/JHTT-02-2016-0010.
  • 2. Ammirato, S. (2010). An empirical study of agritourism evolution and e-commerce adoption challenges. Information Technology & Tourism, 12(1), 89-104. DOI: https://doi.org/10.3727/109830510X12747489979664.
  • 3. Arroyo, C.G., Barbieri, C., and Rich, S.R. (2013). Defining agritourism: A comparative study of stakeholders’ perceptions in Missouri and North Carolina. Tourism Management, 37, 39-47. DOI: https://doi.org/10.1016/j.tourman.2012.12.007.
  • 4. Balcerzak, A.P. (2015). Europe 2020 strategy and structural diversity between old and new member states. Application of zero unitarization method for dynamic analysis in the years 2004-2013. Economics & Sociology, 8(2), 190-210.
  • 5. Barbieri, C. (2013). Assessing the sustainability of agritourism in the US: A comparison between agritourism and other farm entrepreneurial ventures. Journal of Sustainable Tourism, 21(2), 252-270. DOI: https://doi.org/10.1080/09669582.2012.685174.
  • 6. Baum, S. (2011). The tourist potential of rural areas in Poland. Eastern European Countryside, 17, 107-135. DOI: https://doi.org/10.2478/v10130-011-0006-z.
  • 7. Bednarek-Szczepańska, M. (2017). Rural tourism – ‘an apple of the eye’ of rural policy in Poland. Europa XXI, 32, 37-50.
  • 8. Belanche, D., Casaló, L.V., and Guinalíu, M. (2012). Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk. Journal of Retailing and Consumer Services, 19(1), 124-132.
  • 9. Danaher, P.J., and Rossiter, J.R. (2011). Comparing perceptions of marketing communication channels. European Journal of Marketing, 45(1/2), 6-42.
  • 10. Das, B.R., and Rainey, D.V. (2010). Agritourism in the Arkansas Delta Byways: Assessing the economic impacts. International Journal of Tourism Research, 12(3), 265-280. DOI: https://doi.org/10.1002/jtr.752.
  • 11. Dickinger, A., and Stangl, B. (2013). Website performance and behavioral consequences: A formative measurement approach. Journal of Business Research, 66(6), 771-777. DOI: https://doi.org/10.1016/j.jbusres.2011.09.017.
  • 12. Flanigan, S., Blackstock, K., and Hunter, C. (2014). Agritourism from the perspective of providers and visitors: A typology-based study. Tourism Management, 40, 394-405. DOI: https://doi.org/10.1016/j.tourman.2013.07.004.
  • 13. Flanigan, S., Blackstock, K., and Hunter, C. (2015). Generating public and private benefits through understanding what drives different types of agritourism. Journal of Rural Studies, 41, 129-141. DOI: https://doi.org/10.1016/j.jrurstud.2015.08.002.
  • 14. Gao, J., Barbieri, C., and Valdivia, C. (2014). Agricultural landscape preferences: Implications for agritourism development. Journal of Travel Research, 53(3), 366-379. DOI: https://doi.org/10.1177/0047287513496471.
  • 15. Herrero, Á., and San Martín, H. (2012). Developing and testing a global model to explain the adoption of websites by users in rural tourism accommodations. International Journal of Hospitality Management, 31(4), 1178-1186. DOI: https://doi.org/10.1016/j.ijhm. 2012.02.005.
  • 16. Killoran, J.B. (2013). How to use search engine optimization techniques to increase website visibility. IEEE Transactions on professional communication, 56(1), 50-66. DOI: https://doi.org/10.1109/TPC.2012.2237255.
  • 17. Lee, Y., and Kozar, K.A. (2012). Understanding of website usability: Specifying and measuring constructs and their relationships. Decision Support Systems, 52(2), 450-463. DOI: https://doi.org/10.1016/j.dss.2011.10.004.
  • 18. Leung, X.Y., and Jiang, L. (2018). How do destination Facebook pages work? An extended TPB model of fans’ visit intention. Journal of Hospitality and Tourism Technology, 9(3), 397-416. DOI: https://doi.org/10.1108/JHTT-09-2017-0088.
  • 19. Luna-Nevarez, C., and Hyman, M.R. (2012). Common practices in destination website design. Journal of Destination Marketing & Management, 1(1-2), 94-106. DOI: https://doi.org/10.1016/j.jdmm.2012.08.002.
  • 20. Nieto, J., Hernández-Maestro, R.M., and Muñoz-Gallego, P.A. (2011). The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain. International Journal of Tourism Research, 13(1), 17-31. DOI: https://doi.org/10.1002/jtr.794.
  • 21. Oliveira, B., and Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2-14. DOI: https://doi.org/10.1108/JHTT-11-2017-0130.
  • 22. Pan, B. (2015). The power of search engine ranking for tourist destinations. Tourism Management, 47, 79-87. DOI: https://doi.org/10.1016/j.tourman.2014.08.015.
  • 23. Paulo, M.M., Rita, P., Oliveira, T., and Moro, S. (2018). Understanding mobile augmented reality adoption in a consumer context. Journal of Hospitality and Tourism Technology, 9(2), 142-157. DOI: https://doi.org/10.1108/JHTT-01-2017-0006.
  • 24. Phillip, S., Hunter, C., and Blackstock, K. (2010). A typology for defining agritourism. Tourism Management, 31, 754-758. DOI: https://doi.org/10.1016/j.tourman.2009.08.001.
  • 25. Pierdicca, R., Paolanti, M., and Frontoni, E. (2019). eTourism: ICT and its role for tourism management. Journal of Hospitality and Tourism Technology, 10(1), 90-106. DOI: https://doi.org/10.1108/JHTT-07-2017-0043.
  • 26. Platania, M. (2014). Agritourism farms and the web. An exploratory evaluation of their websites. Agris On-line Papers in Economics and Informatics, 6(3), 51-58.
  • 27. San Martín, H., and Herrero, Á. (2012). Influence of the user's psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework. Tourism Management, 33(2), 341-350. DOI: https://doi.org/10.1016/ j.tourman. 2011.04.003.
  • 28. Sanders, J., and Galloway, L. (2013). Rural small firms' website quality in transition and market economies. Journal of Small Business and Enterprise Development, 20(4), 788-806. DOI: https://doi.org/10.1108/JSBED-01-2012-0009.
  • 29. Schubert, D. (2016). Influence of mobile-friendly design to search results on Google search. Procedia-Social and Behavioral Sciences, 220, 424-433. DOI: https://doi.org/ 10.1016/j.sbspro.2016.05.517.
  • 30. Streifeneder, T. (2016). Agriculture first: assessing European policies and scientific typologies to define authentic agritourism and differentiate it from countryside tourism. Tourism Management Perspectives, 20, 251-264. DOI: https://doi.org/10.1016/j.tmp. 2016.10.003.
  • 31. Tew, C.H., and Barbieri, C. (2012). The perceived benefits of agritourism: The provider's perspective. Tourism Management, 33(1), 215-224. DOI: https://doi.org/10.1016/ j.tourman.2011.02.005.
  • 32. Varkaris, E., and Neuhofer, B. (2017). The influence of social media on the consumers’ hotel decision journey. Journal of Hospitality and Tourism Technology, 8(1), 101-118. DOI: https://doi.org/10.1108/JHTT-09-2016-0058
Uwagi
PL
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-4c224c98-ee2e-45a0-b413-de80a1b95c31
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.