PL
 |
EN

PL EN

Preferencje help
Polish version English version Język
Widoczny [Schowaj] Abstrakt
Liczba wyników
Tytuł artykułu

Green sustainability: factors fostering and behavioural difference between Millennial and Gen Z: mediating role of green purchase intention

Autorzy
Lavuri Rambabu , Jusuf Eddy , Gunardi Ardi
Treść / Zawartość
Pełne teksty:
lavuri_green_1_21.pdf
Identyfikatory
DOI
10.34659/2021/1/1
Warianty tytułu
PL
Zrównoważony rozwój ekologiczny: czynniki sprzyjające i różnice w zachowaniu pomiędzy pokoleniem millenijnym i generacją Z: pośrednicząca rola zamiaru zakupu produktów ekologicznych
Języki publikacji
EN
Abstrakty
EN
This exploratory study examines the factors that promote green purchasing intentions and understand the differences between the two generations, such as millennial and Generations Z, on green purchasing behaviour. Data collected from 372 respondents from two generations from three southern Indian states. Purposive and snowball samplings were adopted in the selection of respond-ents. The data was analyzed using the IBM SPSS 23.0 package using Factor Analysis, Pearson Correlation, Multiple Regression, and t-test. Subjective norms (SNs) had no significant association with Green purchase intentions (GPI). Variables such as media exposure (ME), environmental concern (EC), environmental knowledge (EK), and attitude (EA), Perceived Behavioural Control (PBC) had a significant impact on the GPI. Shopper’s purchase intention substantially impacted their buying behaviour of green products, and these results supported the TPB model. The ME, SNs, and PBC variables did not show any behavioural differences between the two generations. Still, variables such as EK, EC, EA, and GPI showed a behavioural difference in purchasing green products.
PL
Praca przedstawia czynniki, które promują zakupy ekologiczne i pozwalają zrozumieć różnice między dwoma pokoleniami: „millenialsów” i pokolenia Z w badanym aspekcie. W pracy wykorzystano dane zebrane od 372 respondentów reprezentujących dwa pokolenia pochodzące z trzech południowych stanów Indii. Dane analizowano za pomocą pakietu IBM SPSS 23.0, przy użyciu analizy czynnikowej, korelacji Pearsona, regresji wielorakiej i testu t. Subiektywne normy (SN) nie miały istotnego związku z intencjami zakupów zielonych (GPI). Zmienne, takie jak ekspozycja na media (ME), troska o środowisko (EC), wiedza o środowisku (EK) i nastawienie (EA), postrzegana kontrola behawio-ralna (PBC) miały znaczący wpływ na GPI. Zamiary kupujących znacząco wpłynęły na ich zachowania zakupowe dotyczące produktów ekologicznych, a wyniki te zostały potwierdzone przez model TPB. Zmienne ME, SN i PBC nie wykazały żadnych różnic behawioralnych pomiędzy dwoma pokoleniami. Mimo to zmienne, takie jak EK, EC, EA i GPI wykazały różnicę w zachowaniu przy zakupie produktów ekologicznych.
Słowa kluczowe
EN
PL
Wydawca
Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
Czasopismo
Ekonomia i Środowisko
Rocznik
2021
Tom
nr 1
Strony
8--38
Opis fizyczny
Bibliogr. 128 poz., rys., tab.
Twórcy
autor
Lavuri Rambabu
  • Osmania University, India
autor
Jusuf Eddy
  • Universitas Pasundan, Indonesia, Jl. Tamansari No. 6-8, 40116, Bandung, Indonesia
autor
Gunardi Ardi
ardigunardi@unpas.ac.id
  • Universitas Pasundan, Indonesia, Jl. Tamansari No. 6-8, 40116, Bandung, Indonesia
Bibliografia
  • Adnan, A., Ahmad, A., Khan, M.N., 2017. Examining the role of consumer lifestyles on ecological behaviour among young Indian consumers. Young Consumers, 18(4), 348-377, https://doi.org/10.1108/YC-05-2017-00699.
  • Ajzen, I., 1985. From intentions to actions: A theory of planned behaviour. In: Kuhl, J., Beckham, J. (Eds.), Action control: from cognition to behaviour. Springer-Verlag, New York.
  • Ajzen, I., 1991. The theory of planned behaviour. Organizational Behaviour and Human Decision Processes, 50(2), 179-211, https://doi.org/10.1016/0749- 5978(91)90020-T.
  • Ajzen, I., Madden, T.J., 1986. Prediction of goal-directed behaviour: Attitudes, intentions, and perceived behavioural control. Journal of Experimental Social Psychology, 22(5), 453-474, https://doi.org/10.1016/0022-1031(86)90045-4.
  • Akehurst, G., Afonso, C., Gonçalves, H.M., 2012. Re‐examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 50(5), 972-988, https://doi.org/10.1108/00251741211227726.
  • Albayrak, T., Aksoy, Ş., Caber, M., 2013. The effect of environmental concern and scepticism on green purchase behaviour. Marketing Intelligence & Planning, 31(1), 27-39, https://doi.org/10.1108/02634501311292902.
  • Aman, A.L., Harun, A., Hussein, Z., 2012. The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. Journal of Arts and Social Sciences, 7(2), 145-167.
  • Anbukarasi, D.M., Dheivanai, M.N., 2017. An analytical study on consumers’ awareness towards green fast moving consumer goods in Coimbatore district. International Journal of Management Studies, 4(4).
  • Arli, D. et al., 2018. Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness. International Journal of Consumer Studies, 42(4), 389-401, https://doi.org/10.1111/ijcs.12432.
  • Asha, P., Rathiha, R., 2017. Consumer Awareness towards Green Products. International Journal of Management (IJM), 8(5), 8-14.
  • Asif, M. et al., 2018. Determinant factors influencing organic food purchase intention and the moderating role of awareness: A comparative analysis. Food Quality and Preference, 63, 144-150, https://doi.org/10.1016/j.foodqual.2017.08.006.
  • Baker, E.W., Al-Gahtani, S.S., Hubona, G.S., 2007. The effects of gender and age on new technology implementation in a developing country: Testing the theory of planned behaviour (TPB). Information Technology & People, 20(4), 352-375, https://doi.org/10.1108/09593840710839798.
  • Bamberg, S., 2003. How does environmental concern influence specific environmentally related behaviours? A new answer to an old question. Journal of Environmental Psychology, 23(1), 21-32, https://doi.org/10.1016/S0272-4944(02)00078-6.
  • Bass, F.M., 1969. A New Product Growth for Model Consumer Durables. Management Science, 15(5), 215-227, https://doi.org/10.1287/mnsc.15.5.215.
  • Baycan, P., 2017. Y Kuşağının Satın Alma Davranışları Üzerinde Sosyal Medyanın Etkisi (No. 53).
  • Birgelen, M. van, Semeijn, J., Keicher, M., 2009. Packaging and Proenvironmental Consumption Behaviour: Investigating Purchase and Disposal Decisions for Bevarages. Environment and Behaviour, 41(1), 125-146, https://doi.org/10.1177/0013916507311140.
  • Bogner, F.X., 1998. The Influence of Short-Term Outdoor Ecology Education on LongTerm Variables of Environmental Perspective. The Journal of Environmental Education, 29(4), 17-29, https://doi.org/10.1080/00958969809599124.
  • Bonne, K. et al., 2007. Determinants of halal meat consumption in France. British Food Journal, 109(5), 367-386, https://doi.org/10.1108/0070700710746786.
  • Bradley, J.C., Waliczek, T.M., Zajicek, J.M., 1999. Relationship Between Environmental Knowledge and Environmental Attitude of High School Students. The Journal of Environmental Education, 30(3), 17-21, https://doi.org/10.1080/00958969909601873.
  • Bryła, P., 2016. Organic food consumption in Poland: Motives and barriers. Appetite, 105, 737-746, https://doi.org/10.1016/j.appet.2016.07.012.
  • Butler, S.M., Francis, S., 1997. The Effects of Environmental Attitudes on Apparel Purchasing Behaviour. Clothing and Textiles Research Journal, 15(2), 76-85, https://doi.org/10.1177/0887302X9701500202.
  • Chaudhuri, D., 2014. Analysis of the Awareness of Green Products in the City of Kolkata. Journal of Global Marketing, 27(4), 207-212, https://doi.org/10.1080/0891 1762.2014.880769.
  • Chen, M.-F., Tung, P.-J., 2014. Developing an extended Theory of Planned Behaviour model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230, https://doi.org/10.1016/j.ijhm.2013. 09.006.
  • Chou, C.-J., Chen, K.-S., Wang, Y.-Y., 2012. Green practices in the restaurant industry from an innovation adoption perspective: Evidence from Taiwan. International Journal of Hospitality Management, 31(3), 703-711, https://doi.org/10.1016/j.ijhm.2011.09.006.
  • D’Souza, C., Taghian, M., Khosla, R., 2007. Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 69-78, https://doi.org/10.1057/palgrave.jt.5750039.
  • Dean, M., Raats, M.M., Shepherd, R., 2012. The Role of Self-Identity, Past Behaviour, and Their Interaction in Predicting Intention to Purchase Fresh and Processed Organic Food. Journal of Applied Social Psychology, 42(3), 669-688, https://doi. org/10.1111/j.1559-1816.2011.00796.x.
  • DeFleur, M., Dennis, E., 1998. Powerful effects: Media influences on society and culture. Understanding Mass Communication, 6, 480-489.
  • Demirtas, B., 2019. Assessment of the impacts of the consumers’ awareness of organic food on consumption behaviour. Food Science and Technology, 39(4), 881-888, https://doi.org/10.1590/fst.10518.
  • DeVellis, R.F., 2016. Scale development: Theory and applications (Vol. 26). Sage, London.
  • Diamantopoulos, A. et al., 2003. Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465-480, https://doi.org/10.1016/S0148- 2963(01)00241-7.
  • Djamasbi, S. et al., 2011. Online Viewing and Aesthetic Preferences of Generation Y and the Baby Boom Generation: Testing User Web Site Experience Through Eye Tracking. International Journal of Electronic Commerce, 15(4), 121-158, https://doi.org/10.2753/JEC1086-4415150404.
  • Du, S. et al., 2017. Organic consumption behaviour: A social identification perspective. Food Quality and Preference, 62, 190-198, https://doi.org/10.1016/j.foodqual.2017.07.009.
  • Elkington, J., 1994. Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development. California Management Review, 36(2), 90-100, https://doi.org/10.2307/41165746.
  • Fielding, K.S., McDonald, R., Louis, W.R., 2008. Theory of planned behaviour, identity and intentions to engage in environmental activism. Journal of Environmental Psychology, 28(4), 318-326, https://doi.org/10.1016/j.jenvp.2008.03.003.
  • Fishbein, M., Ajzen, I., 1975. Belief, Attitude, Intention and Behaviour: An Introduction to Theory and Research. Addison-Wesley, Boston.
  • Gayathree, D.A.G.P., 2016. Factors Affecting the Purchasing Intention of Green Products. Sri Lanka Journal of Marketing, 2(1).
  • Geck, C., 2007. The generation Z connection: Teaching information literacy to the newest Net generation. Toward a 21st-Century School Library Media Program.
  • Göksel, A., Güneş, G., 2017. Kuşaklar Arasi Farklılaşma: X ve Y Kuşaklarının Örgütsel Sessizlik Davranışı Bağlamında Analizi. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(3), 807-828.
  • Göksu, N., Koska, A., Erdem, M.B., 2017. X ve Y Kuşaklarının Çevre Dostu Ürünleri Kullanım Eğilimleri. Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi, 5(3), 109-122, https://doi.org/10.25272/j.2147-7035.2017.5.3.08.
  • Gracia, A., De Magistris, T., 2007. Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy. Spanish Journal of Agricultural Research, 5(4), 439, https://doi.org/10.5424/sjar/2007054-5356.
  • Granzin, K.L., Olsen, J.E., 1991. Characterizing Participants in Activities Protecting the Environment: A Focus on Donating, Recycling, and Conservation Behaviours. Journal of Public Policy & Marketing, 10(2), 1-27, https://doi.org/10.1177/074391569101000201.
  • Grove, S.J. et al., 1996. Going Green in the Service Sector Social Responsibility Issues, Implications and Implementation. European Journal of Marketing, 30(5), 56-66, https://doi.org/10.1108/03090569610118777.
  • Han, H., Hsu, L.-T. (Jane), Sheu, C., 2010. Application of the Theory of Planned Behaviour to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334, https://doi.org/10.1016/j.tourman. 2009.03.013.
  • Hansen, T., Sørensen, M.I., Eriksen, M.-L.R., 2018. How the interplay between consumer motivations and values influences organic food identity and behaviour. Food Policy, 74, 39-52, https://doi.org/10.1016/j.foodpol.2017.11.003.
  • Hanson, C.B., 2013. Environmental Concern, Attitude Toward Green Corporate Practices, and Green Consumer Behaviour in The United States and Canada. ASBBS EJournal, 9(1), 62-70.
  • Hartmann, P., Apaolaza-Ibáñez, V., 2012. Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern. Journal of Business Research, 65(9), 1254-1263, https://doi.org/10.1016/j.jbusres.2011.11.001.
  • Howe, N., Strauss, W., 2003. Millennials go to college: Strategies for a new generation on campus: Recruiting and admissions, campus life, and the classroom. American Association of Collegiate Registrars and Admissions Officers, Washington, DC.
  • Hu, H.-H., Parsa, H.G., Self, J., 2010. The Dynamics of Green Restaurant Patronage. Cornell Hospitality Quarterly, 51(3), 344-362, https://doi.org/10.1177/1938965510370564.
  • Hutchins, R.K., Greenhalgh, L.A., 1997. Organic confusion: sustaining competitive advantage. British Food Journal, 99(9), 336-338, https://doi.org/10.1108/00070709710193998.
  • Jones, P., Comfort, D., Hillier, D., 2011. Sustainability in the global shop window. International Journal of Retail & Distribution Management, 39(4), 256-271, https://doi.org/10.1108/09590551111117536.
  • Joshi, Y., Rahman, Z., 2015. Factors Affecting Green Purchase Behaviour and Future Research Directions. International Strategic Management Review, 3(1-2), 128-143, https://doi.org/10.1016/j.ism.2015.04.001.
  • Kaiser, F.G., Gutscher, H., 2003. The Proposition of a General Version of the Theory of Planned Behaviour: Predicting Ecological Behaviour. Journal of Applied Social Psychology, 33(3), 586-603, https://doi.org/10.1111/j.1559-1816.2003.tb019 14.x.
  • Kapuge, K.D.L.R., 2016. Determinants of Organic Food Buying Behaviour: Special Reference to Organic Food Purchase Intention of Sri Lankan Customers. Procedia Food Science, 6, 303-308, https://doi.org/10.1016/j.profoo.2016.02.060.
  • Kardos, M., Gabor, M.R., Cristache, N., 2019. Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility. Sustainability, 11(3), 1-12, https://doi.org/10.3390/su11030873.
  • Kempton, W., Boster, J.S., Hartley, J.A., 1995. Environmental Values in American Culture. MIT Press, Cambridge, MA.
  • Khan, M.N., Kirmani, M.D., 2015. Influence of environmental characteristics of the consumers on their willingness to pay for green products: An empirical investigation. International Journal of Social Entrepreneurship and Innovation, 3(5), 374-386.
  • Khan, S.N., Mohsin, M., 2017. The power of emotional value: Exploring the effects of values on green product consumer choice behaviour. Journal of Cleaner Production, 150, 65-74, https://doi.org/10.1016/j.jclepro.2017.02.187.
  • Khare, A., 2015. Antecedents to green buying behaviour: a study on consumers in an emerging economy. Marketing Intelligence & Planning, 33(3), 309-329, https:// doi.org/10.1108/MIP-05-2014-0083.
  • Kim, Y.J., Njite, D., Hancer, M., 2013. Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behaviour. International Journal of Hospitality Management, 34, 255-262, https://doi.org/10.1016/j.ijhm.2013.04.004.
  • Kim, Y., Yun, S., Lee, J., 2014. Can Companies Induce Sustainable Consumption? The Impact of Knowledge and Social Embeddedness on Airline Sustainability Programs in the U.S. Sustainability, 6(6), 3338-3356, https://doi.org/10.3390/su6063338.
  • Kirmani, M.D., Khan, M., 2016. Environmental attributes and market segmentation: insights from India. International Journal of Management Concepts and Philosophy, 9(2), 73-92.
  • Kumar, B., Manrai, A.K., Manrai, L.A., 2017. Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9, https://doi.org/10.1016/j.jretconser.2016.09.004.
  • Laroche, M. et al., 1996. The influence of culture on pro-environmental knowledge, attitudes, and behaviour: A Canadian perspective. ACR North American Advances.
  • Laroche, M., Bergeron, J., Barbaro-Forleo, G., 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503-520, https://doi.org/10.1108/EUM0000000006155.
  • Lavuri, R., Susandy, G., 2020. Green Products: Factors Exploring the Green Purchasing Behaviour of Southern Indian Shoppers. Indonesian Journal of Sustainability Accounting and Management, 4, https://doi.org/https://doi.org/10.28992/ijsam.v4i2.229.
  • Lee, K., 2008. Opportunities for green marketing: young consumers. Marketing Intelligence & Planning, 26(6), 573-586, https://doi.org/10.1108/02634500810902839.
  • Lee, Y.-M. et al., 2009. Floristic Study of Dalmasan and its Adjacent Regions. Korean Journal of Environment and Ecology, 23(1), 1-21.
  • Lim, W.M., Yong, J.L.S., Suryadi, K., 2014. Consumers’ Perceived Value and Willingness to Purchase Organic Food. Journal of Global Marketing, 27(5), 298-307, https://doi.org/10.1080/08911762.2014.931501.
  • Liobikienė, G., Mandravickaitė, J., Bernatonienė, J., 2016. Theory of planned behaviour approach to understand the green purchasing behaviour in the EU: A crosscultural study. Ecological Economics, 125, 38-46, https://doi.org/10.1016/j.ecolecon.2016.02.008.
  • López, A.G., Cuervo-Arango, M.A., 2008. Relationship among values, beliefs, norms and ecological behaviour. Psicpthema, 20(4), 623-629.
  • Lowe, P., Rudig, W., 1986. Review Article: Political Ecology and the Social Sciences – The State of the Art. British Journal of Political Science, 16, 513-550.
  • Lu, L., Bock, D., Joseph, M., 2013. Green marketing: what the Millennials buy. Journal of Business Strategy, 34(6), 3-10, https://doi.org/10.1108/JBS-05-2013-0036.
  • Mahesh, R., Gomathi, P., 2016. A Study on Rural Consumers Buying Behaviour of Green Products with Special Reference to Selected Villages in Tiruppur District. International Journal of Engineering and Management Research, 6(1), 15-20.
  • Maichum, K., Parichatnon, S., Peng, K.C., 2017. Developing an extended Theory of Planned Behaviour Model to investigate consumers’ consumption behaviour toward organic food: A case study in Thailand. International Journal of Scientific & Technology Research, 6(1), 72-80.
  • Maichum, K., Parichatnon, S., Peng, K.-C., 2016. Application of the Extended Theory of Planned Behaviour Model to Investigate Purchase Intention of Green Products among Thai Consumers. Sustainability, 8(10), 1077, https://doi.org/10.3390/su8101077.
  • Mannarswamy, B., 2011. A Study on The Environmental Awareness and The Changing Attitude of The Students and Public in Coimbatore Towards Green Products. Research Journal of Social Science & Management, 1(7), 75-84.
  • Manongko, A.A.C., Kambey, J., 2018. The influence of Green Marketing on Decision Purchasing Organic Products with Interests of Buying as an Intervening Variable at Manado City, Indonesia. International Journal of Scientific Research and Management, 6(5).
  • Mitchell, R., 1990. Public opinion and the green lobby: Poised for the 1990s?. Environmental Policy in the 1990s: Toward a New Agenda. In: Vig, N.J., Kraft, M.E. (Eds.), Congressional Quarterly Press, Washington D.C., 81-99.
  • Moser, A.K., 2015. Thinking green, buying green? Drivers of pro-environmental purchasing behaviour. Journal of Consumer Marketing, 32(3), 167-175, https://doi.org/10.1108/JCM-10-2014-1179.
  • Mostafa, M.M., 2009. Shades of green: A psychographic segmentation of the green consumer in Kuwait using self-organizing maps. Expert Systems with Applications, 36(8), 11030-11038, https://doi.org/10.1016/j.eswa.2009.02.088.
  • Nagar, K., 2015. Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation. Journal of Global Marketing, 28(3-5), 152-171, https://doi.org/10.1080/08911762.2015.1114692.
  • Nguyen, T.N., Lobo, A., Nguyen, B.K., 2017. Young consumers’ green purchase behaviour in an emerging market. Journal of Strategic Marketing.
  • Noble, S.M., Haytko, D.L., Phillips, J., 2009. What drives college-age Generation Y consumers? Journal of Business Research, 62(6), 617-628, https://doi.org/10.1016/j.jbusres.2008.01.020.
  • Noor, M.N.M. et al., 2017. Determinants of generation Z green purchase decision: A SEM-PLS approach. International Journal of Advanced and Applied Sciences, 4(11), 143-147, https://doi.org/10.21833/ijaas.2017.011.023.
  • Olsen, S.O., 2004. Antecedents of Seafood Consumption Behaviour. Journal of AquaticFood Product Technology, 13(3), 79-91, https://doi.org/10.1300/J030v13n03_08.
  • Oroian, C. et al., 2017. Consumers’ Attitudes towards Organic Products and Sustainable Development: A Case Study of Romania. Sustainability, 9(9), 1559, https://doi.org/10.3390/su9091559.
  • Osman, A. et al., 2016. The Awareness and Implementation of Green Concepts in Marketing Mix: A Case of Malaysia. Procedia Economics and Finance, 35, 428-433, https://doi.org/10.1016/S2212-5671(16)00053-8.
  • Park, H.S., 2000. Relationships among attitudes and subjective norms: Testing the theory of reasoned action across cultures. Communication Studies, 51(2), 162-175, https://doi.org/10.1080/10510970009388516.
  • Patch, C.S., Tapsell, L.C., Williams, P.G., 2005. Attitudes and Intentions toward Purchasing Novel Foods Enriched with Omega-3 Fatty Acids. Journal of Nutrition Education and Behaviour, 37(5), 235-241, https://doi.org/10.1016/S1499-4046(06)60277-7.
  • Paul, J., Modi, A., Patel, J., 2016. Predicting green product consumption using theory of planned behaviour and reasoned action. Journal of Retailing and Consumer Services, 29, 123-134, https://doi.org/10.1016/j.jretconser.2015.11.006.
  • Prakash, G., Pathak, P., 2017. Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of Cleaner Production, 141, 385-393, https://doi.org/10.1016/j.jclepro.2016.09.116.
  • Qader, I.K.A., Zainuddin, Y.B., 2011. The Impact of Media Exposure on Intension to Purchase Green Electronic Products amongest Lecturers. International Journal of Business and Management, 6(3), 240-248.
  • Rezai, G. et al., 2012. Consumers’ awareness and consumption intention towards green foods. African Journal of Business Management, 6(12), 4496-4503, https://doi.org/10.5897/AJBM11.1414.
  • Rogers, E.M., 2003. Diffusion of Innovations (5th editio). Free Press, New York.
  • Rokicka, E., 2002. Attitudes Toward Natural Environment. International Journal of Sociology, 32(3), 78-90, https://doi.org/10.1080/15579336.2002.11770256.
  • Sarıtaş, E., Barutçu, S., 2016. Generations in Analysis of Costumer Behaviours: A Study On Social Media Using. Pamukkale Journal of Eurasian Socioeconomic Studies, 3(2), 1-15, https://doi.org/10.5505/pjess.2016.27146.
  • Savita, U., Verma, V., 2017. Influence of Attitudes and Subjective Norms on Intention to Buy Organic Food: A Literature Review. In Management Insight A Glimpse of Contemporary Research. DBH Publishers and Distributors, New Delhi.
  • Schahn, J., Holzer, E., 1990. Studies of Individual Environmental Concern: The Role of Knowledge, Gender, and Background Variables. Environment and Behaviour, 22(6), 767-786, https://doi.org/10.1177/0013916590226003.
  • Schlegelmilch, B.B., Bohlen, G.M., Diamantopoulos, A., 1996. The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, 30(5), 35-55, https://doi.org/10.1108/03090569610118740.
  • Schultz, P.W., Lauterborul, Z.C., 1993. Values and proenvironmental behaviour: A five – country survey. Journal of Cross- Cultural Psychology, 29(4), 540-558.
  • Shashi, K., Kottala, S.Y., Singh, R., 2015. A review of sustainability, deterrents, personal values, attitudes and purchase intentions in the organic food supply chain. Pacific Science Review B: Humanities and Social Sciences, 1(3), 114-123, https://doi.org/10.1016/j.psrb.2016.09.003.
  • Sheikh, F.Z. et al., 2014. Consumer Green Behaviour Toward Green Products and Green Purchase Decision. International Journal of Multidisciplinary Science and Engineering, 5(9), 1-9.
  • Shin, Y.H. et al., 2018. The theory of planned behaviour and the norm activation model approach to consumer behaviour regarding organic menus. International Journal of Hospitality Management, 69, 21-29, https://doi.org/10.1016/j.ijhm.2017.10. 011.
  • Singh, A., Verma, P., 2017. Factors influencing Indian consumers’ actual buying behaviour towards organic food products. Journal of Cleaner Production, 167, 473-483, https://doi.org/10.1016/j.jclepro.2017.08.106.
  • Smith, A., 2009. The Wealth of Nations A Landmark Classic. Thrifty Books.
  • Smith, K.T., Brower, T.R., 2012. Longitudinal study of green marketing strategies that influence Millennials. Journal of Strategic Marketing, 20(6), 535-551, https://doi.org/10.1080/0965254X.2012.711345.
  • Straughan, R.D., Roberts, J.A., 1999. Environmental segmentation alternatives: a look at green consumer behaviour in the new millennium. Journal of Consumer Marketing, 16(6), 558-575, https://doi.org/10.1108/07363769910297506.
  • Taş, H.Y., Demirdöğmez, M., Küçükoğlu, M., 2017. Geleceğimiz Olan Z Kuşağının Çalışma Hayatına Muhtemel Etkileri. OPUS Uluslararası Toplum Araştırmaları Dergisi, 7(13), 1031-1048, https://doi.org/10.26466/opus.370345.
  • Taufique, K.M.R. et al., 2016. Integrating General Environmental Knowledge and Eco-Label Knowledge in Understanding Ecologically Conscious Consumer Behaviour. Procedia Economics and Finance, 37, 39-45, https://doi.org/10.1016/S2212-5671(16)30090-9.
  • Teng, C.-C., Lu, C.-H., 2016. Organic food consumption in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty. Appetite, 105, 95-105, https://doi.org/10.1016/j.appet.2016.05.006.
  • Teng, Y.-M., Wu, K.-S., Liu, H.-H., 2015. Integrating Altruism and the Theory of Planned Behaviour to Predict Patronage Intention of a Green Hotel. Journal of Hospitality & Tourism Research, 39(3), 299-315, https://doi.org/10.1177/1096348012471383.
  • Tilikidou, I., 2007. The effects of knowledge and attitudes upon Greeks’ pro-environmental purchasing behaviour. Corporate Social Responsibility and Environmental Management, 14(3), 121-134, https://doi.org/10.1002/csr.123.
  • Uddin, S.M.F., Khan, M.N., 2016. Exploring green purchasing behaviour of young urban consumers. South Asian Journal of Global Business Research, 5(1), 85-103, https://doi.org/10.1108/SAJGBR-12-2014-0083.
  • Urbain, C., Gonzalez, C., Gall-Ely, M.L., 2013. What does the future hold for giving? An approach using the social representations of Generation Y. International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 159-171, https://doi.org/10.1002/nvsm.1448.
  • Veiga-Neto, A.R. et al., 2018. Environmental Favorability: Evidence in the Brazilian Context of Consumer Generations. Mediterranean Journal of Social Sciences, 9(1), 181-190, https://doi.org/10.2478/mjss-2018-0017.
  • Viswanathan, V., Jain, V., 2013. A dual-system approach to understanding “generation Y” decision making. Journal of Consumer Marketing, 30(6), 484-492, https://doi. org/10.1108/JCM-07-2013-0649.
  • Wang, P., Liu, Q., Qi, Y., 2014. Factors influencing sustainable consumption behaviours: a survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165, https://doi.org/10.1016/j.jclepro.2013.05.007.
  • Wesley, S.C., Lee, M.-Y., Kim, E.Y., 2012. The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behaviour in South Korea. Journal of Global Marketing, 25(1), 29-44, https://doi.org/10.1080/08911762.2012.697383.
  • Wiriyapinit, M., 2007. Is thai culture the right culture for knowledge management: An exploratory case study research. Chulalongkorn Review, 74, 80-90.
  • Yadav, R., Pathak, G.S., 2016. Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behaviour. Journal of Cleaner Production, 135, 732-739, https://doi.org/10.1016/j.jclepro.2016.06.120.
  • Yadav, R., Pathak, G.S., 2017. Determinants of Consumers’ Green Purchase Behaviour in a Developing Nation: Applying and Extending the Theory of Planned Behaviour. Ecological Economics, 134, 114-122, https://doi.org/10.1016/j.ecolecon.2016.12.019.
  • Yang, Z.J., Kahlor, L., 2013. What, Me Worry? The Role of Affect in Information Seeking and Avoidance. Science Communication, 35(2), 189-212, https://doi.org/10.1177/1075547012441873.
  • Yilmaz, B.S., Ilter, B., 2017. Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions. Economics World, 5(4), https://doi.org/10.17265/2328-7144/2017.04.006.
  • Yolbulan, E.O., Yalman, N., 2013. Türkiye’de tartışmalı reklamlar: Kuşaklar arası karşılaştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31(2), 135-152.
  • Zelezny, L.C., Chua, P.-P., Aldrich, C., 2000. New Ways of Thinking about Environmentalism: Elaborating on Gender Differences in Environmentalism. Journal of Social Issues, 56(3), 443-457, https://doi.org/10.1111/0022-4537.00177.
  • Zhao, H. et al., 2014. What affects green consumer behaviour in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151, https://doi.org/10. 1016/j.jclepro.2013.05.021.
  • Zhou, Y. et al., 2013. The moderating role of human values in planned behaviour: the case of Chinese consumers’ intention to buy organic food. Journal of Consumer Marketing, 30(4), 335-344, https://doi.org/10.1108/JCM-02-2013-0482.
  • Zukin, S., Maguire, J.S., 2004. Consumers and Consumption. Annual Review of Sociology, 30(1), 173-197, https://doi.org/10.1146/annurev.soc.30.012703.110553.
Uwagi
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-4ae2c537-8879-4c48-873b-26eac18bccaf
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.