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Green sustainability: factors fostering and behavioural difference between Millennial and Gen Z: mediating role of green purchase intention

Autorzy
Lavuri Rambabu , Jusuf Eddy , Gunardi Ardi
Treść / Zawartość
Pełne teksty:
lavuri_green_1_21.pdf
Identyfikatory
DOI
10.34659/2021/1/1
Warianty tytułu
PL
Zrównoważony rozwój ekologiczny: czynniki sprzyjające i różnice w zachowaniu pomiędzy pokoleniem millenijnym i generacją Z: pośrednicząca rola zamiaru zakupu produktów ekologicznych
Języki publikacji
EN
Abstrakty
EN
This exploratory study examines the factors that promote green purchasing intentions and understand the differences between the two generations, such as millennial and Generations Z, on green purchasing behaviour. Data collected from 372 respondents from two generations from three southern Indian states. Purposive and snowball samplings were adopted in the selection of respond-ents. The data was analyzed using the IBM SPSS 23.0 package using Factor Analysis, Pearson Correlation, Multiple Regression, and t-test. Subjective norms (SNs) had no significant association with Green purchase intentions (GPI). Variables such as media exposure (ME), environmental concern (EC), environmental knowledge (EK), and attitude (EA), Perceived Behavioural Control (PBC) had a significant impact on the GPI. Shopper’s purchase intention substantially impacted their buying behaviour of green products, and these results supported the TPB model. The ME, SNs, and PBC variables did not show any behavioural differences between the two generations. Still, variables such as EK, EC, EA, and GPI showed a behavioural difference in purchasing green products.
PL
Praca przedstawia czynniki, które promują zakupy ekologiczne i pozwalają zrozumieć różnice między dwoma pokoleniami: „millenialsów” i pokolenia Z w badanym aspekcie. W pracy wykorzystano dane zebrane od 372 respondentów reprezentujących dwa pokolenia pochodzące z trzech południowych stanów Indii. Dane analizowano za pomocą pakietu IBM SPSS 23.0, przy użyciu analizy czynnikowej, korelacji Pearsona, regresji wielorakiej i testu t. Subiektywne normy (SN) nie miały istotnego związku z intencjami zakupów zielonych (GPI). Zmienne, takie jak ekspozycja na media (ME), troska o środowisko (EC), wiedza o środowisku (EK) i nastawienie (EA), postrzegana kontrola behawio-ralna (PBC) miały znaczący wpływ na GPI. Zamiary kupujących znacząco wpłynęły na ich zachowania zakupowe dotyczące produktów ekologicznych, a wyniki te zostały potwierdzone przez model TPB. Zmienne ME, SN i PBC nie wykazały żadnych różnic behawioralnych pomiędzy dwoma pokoleniami. Mimo to zmienne, takie jak EK, EC, EA i GPI wykazały różnicę w zachowaniu przy zakupie produktów ekologicznych.
Słowa kluczowe
EN
PL
Wydawca
Polskie Stowarzyszenie Ekonomistów Środowiska i Zasobów Naturalnych
Czasopismo
Ekonomia i Środowisko
Rocznik
2021
Tom
nr 1
Strony
8--38
Opis fizyczny
Bibliogr. 128 poz., rys., tab.
Twórcy
autor
Lavuri Rambabu
  • Osmania University, India
autor
Jusuf Eddy
  • Universitas Pasundan, Indonesia, Jl. Tamansari No. 6-8, 40116, Bandung, Indonesia
autor
Gunardi Ardi
ardigunardi@unpas.ac.id
  • Universitas Pasundan, Indonesia, Jl. Tamansari No. 6-8, 40116, Bandung, Indonesia
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Uwagi
Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-4ae2c537-8879-4c48-873b-26eac18bccaf
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