Attitudes of Young European Consumers Toward Recycling Campaigns of Textile Companies

• Autorzy: Grębosz-Krawczyk Magdalena , Siuda Dagna

Identyfikatory

DOI

10.1515/aut-2018-0057

• Języki publikacji: EN

Abstrakty

EN

The aim of this article was to identify the attitudes of young consumers in Europe toward recycling campaigns of clothing companies. In the article, the results of own empirical research conducted among young consumers from Poland, France, and Spain in the fourth quarter of 2017 are presented. Recycling campaigns implemented by fashion brands, consisting of exchanging old cloths for discount vouchers, are an example of environmentally friendly innovations and fit into the concept of circular economy. The research results confirmed a minor engagement of young consumers in recycling campaigns of clothing companies. However, they declared the willingness to participate in such actions. According to the authors, an effective marketing communication strategy is fundamental to engage young consumers in clothing recycling and develop sustainable forms of clothing disposal. Clothing companies that are perceived as supporting the environment have a chance to reinforce the brand image.

Słowa kluczowe

EN

textile products; eco-friendly innovations; ecological attitude; circular economy

PL

wyroby włókiennicze; innowacje ekologiczne; postawa ekologiczna; gospodarka o obiegu zamkniętym

• Wydawca: Lodz University of Technology, Faculty of Material Technologies and Textile Design
• Czasopismo: Autex Research Journal
• Rocznik: 2019
• Tom: Vol. 19, no. 4
• Strony: 394--399
• Opis fizyczny: Bibliogr. 52 poz.

Twórcy

autor

Grębosz-Krawczyk Magdalena

• Faculty of Management and Production Engineering, Lodz University of Technology, Lodz, Poland , tel. [phone]; fax. [phone]

autor

Siuda Dagna

• Faculty of Management and Production Engineering, Lodz University of Technology, Lodz, Poland , tel. [phone]; fax. [phone]

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).