Zarządzanie relacjami z klientami (CRM) jako element przewagi konkurencyjnej na rynku międzynarodowym

• Autorzy: Grzybowska M.

Identyfikatory

DOI

10.5604/18969380.1159110

Warianty tytułu

EN

Customer relationship management (CRM) as an element of competitive advantage on the international market

• Języki publikacji: PL

Abstrakty

EN

The purpose of this article is to highlight the role that the customer relationship management plays in organizations operating in international markets in order to develop and maintain a competitive advantage in these markets in the long run. Focusing on customers and understanding their needs with respect to their cultural and customs differences are key elements for gaining and maintaining profitable customer relationships on these markets. The staff responsible for relations with customers should be adequately prepared to work in international markets and be supported by all departments of the organization. Otherwise the success of this organization can fail.

Słowa kluczowe

PL

marketing międzynarodowy; zarządzanie relacjami z klientami

EN

customer relationship management; International Marketing

• Wydawca: Wojskowa Akademia Techniczna im. Jarosława Dąbrowskiego
• Czasopismo: Nowoczesne Systemy Zarządzania
• Rocznik: 2013
• Tom: T. 8, nr 1
• Strony: 181--188
• Opis fizyczny: Bibliogr. 15 poz., il.

Twórcy

autor

Grzybowska M.

• Kolegium Gospodarki Światowej, Szkoła Główna Handlowa w Warszawie

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).