Brand management and macroeconomic stability of the country

Bilan, Yuriy; Lyeonov, Serhiy; Lyulyov, Oleksii; Pimonenko, Tetyana

doi:10.17512/pjms.2019.19.2.05

Artykuł - szczegóły

Tytuł artykułu

Brand management and macroeconomic stability of the country

Autorzy

Bilan Yuriy , Lyeonov Serhiy , Lyulyov Oleksii , Pimonenko Tetyana

Treść / Zawartość

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Identyfikatory

DOI

10.17512/pjms.2019.19.2.05

Warianty tytułu

Zarządzanie marką i stabilność makroekonomiczna kraju

Języki publikacji

Abstrakty

The paper deals with an analysis of linking between brand’s factors and macroeconomic stability. For this purpose, the authors have checked two hypotheses such as multicollinearity between social-value determinants which form the country’s brand and linking between social-value determinants of the brand and country’s macroeconomic stability. The object of analysis deals with Lithuania, Latvia, Croatia, Bulgaria, Poland, Romania (the latest countries which joined the EU) and Ukraine. The dataset for analysis is obtained from Hofstede Insights (2018), World Data Bank, United Nations, Freedom House, etc. The methods adopted for this study are Pearson’s correlation coefficient and Generalized Least Squares model. The findings have proved the indicated hypotheses. Thus, the government should develop the strategy to manage the social-value determinates of a country’s brand with a purpose to achieve macroeconomic stability.

Artykuł dotyczy analizy powiązań między czynnikami marki a stabilnością makroekonomiczną. W tym celu autorzy sprawdzili dwie hipotezy, takie jak wielolinearność między determinantami wartości społecznych, które tworzą markę kraju, a powiązaniem między społeczno-wartościowymi determinantami marki i stabilności makroekonomicznej kraju. Przedmiotem analizy są Litwa, Łotwa, Chorwacja, Bułgaria, Polska, Rumunia (najnowsze kraje, które przystąpiły do UE) i Ukraina. Zestaw danych do analizy uzyskano z Hofstede Insights, World Data Bank, ONZ, Freedom House itp. Metody przyjęte w tym badaniu to współczynnik korelacji Pearsona i model Uogólnione najmniejsze kwadraty. Wyniki dowiodły wskazanych hipotez. W związku z tym, rząd powinien opracować strategię zarządzania określeniami wartości społecznej marki danego kraju w celu osiągnięcia stabilności makroekonomicznej.

Słowa kluczowe

image competitiveness stability marketing management correlation

wizerunek konkurencyjność stabilność marketing zarządzanie korelacja

Wydawca

Czestochowa University of Technology

Czasopismo

Polish Journal of Management Studies

Rocznik

2019

Tom

Vol. 19, No. 2

Strony

61--74

Opis fizyczny

Bibliogr. 55 poz., rys., tab.

Twórcy

autor

Bilan Yuriy

yuriy_bilan@yahoo.co.uk

University of Social Sciences, Poland

autor

Lyeonov Serhiy

s.lieonov@uabs.sumdu.edu.ua

Economic Cybernetics Department

autor

Lyulyov Oleksii

alex_lyulev@econ.sumdu.edu.ua

Department of Economics, Entrepreneurship and Business Administration, Sumy State University, Sumy, Ukraine

autor

Pimonenko Tetyana

tetyana_pimonenko@econ.sumdu.edu.ua

Department of Economics, Entrepreneurship and Business Administration, Sumy State University, Sumy, Ukraine

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Uwagi

1. Nazwisko współautora podane w pdf. z inicjałem imienia brzmi : Pimonenkow T., a przy afiliacji i w pozycjach bibliografi brzmi : Pimonenko Tetyana.

2. Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).

Typ dokumentu

Bibliografia

Identyfikator YADDA

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