Mobility as a Service for tourism: Challenges and opportunities for meeting the needs of tourists in urban environments

• Autorzy: Vovk Iryna , Tson Oleg , Vovk Yuriy , Vovk Yaroslav , Rozhko Nataliya

Identyfikatory

DOI

10.14254/jsdtl.2024.9-2.10

• Języki publikacji: EN

Abstrakty

EN

Purpose: This study explores the challenges and opportunities of Mobility as a Service (MaaS) in meeting the needs of tourists in urban environments, aiming to provide insights into its potential for enhancing urban tourism mobility. Methodology: The research employs a mixed-methods approach, combining a systematic literature review, comparative case study analysis of four European MaaS schemes, and a conjoint choice experiment with 500 international tourists. Results: The study reveals that MaaS offers diverse mobility services catering to various tourist needs, with integrated transport modes and competitive pricing being the most valued attributes. Tourists demonstrate willingness to pay for enhanced MaaS features, with preferences varying across demographic segments. Key challenges identified include regulatory barriers, data sharing issues, and the need for stakeholder collaboration. Theoretical contribution: This research extends the understanding of MaaS in tourism contexts, addressing a significant gap in the literature. It provides a conceptual framework for analyzing MaaS in urban tourism and offers empirical evidence on tourist preferences and willingness to pay for MaaS attributes. Practical implications: The findings offer valuable insights for MaaS providers, urban planners, and policymakers in developing and implementing MaaS solutions tailored to tourist needs. The study highlights the importance of flexible package designs, stakeholder collaboration, and addressing regulatory challenges for successful MaaS implementation in urban tourism contexts.

Słowa kluczowe

EN

Mobility as a Service; MaaS; tourism; urban environments; sustainable mobility; transportation services; smart mobility

• Wydawca: Fundacja Centrum Badań Socjologicznych ; Scientific Publishing House "SciView"
• Czasopismo: Journal of Sustainable Development of Transport and Logistics
• Rocznik: 2024
• Tom: Vol. 9, No. 2
• Strony: 137--149
• Opis fizyczny: Bibliogr. 25 poz., rys., tab.

Twórcy

autor

Vovk Iryna

• Department of Innovation and Service Management, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil, Ukraine

• https://orcid.org/0000-0002-4617-516X

autor

Tson Oleg

• Department of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil, Ukraine

• https://orcid.org/0000-0003-1056-4697

autor

Vovk Yuriy

• Department of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil, Ukraine

• https://orcid.org/0000-0001-8983-2580

autor

Vovk Yaroslav

• Department of Automation of Technological Processes and Production, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil, Ukraine

• https://orcid.org/0009-0003-4804-6120

autor

Rozhko Nataliya

• Department of Automobiles, Ternopil Ivan Puluj National Technical University, 56, Ruska Str., 46001 Ternopil, Ukraine

• https://orcid.org/0000-0002-1400-9503

Bibliografia

• Alyavina, E., Nikitas, A., & Njoya, E. T. (2020). Mobility as a service (MaaS): A thematic map of challenges and opportunities. Research in Transportation Business & Management, 43, 100783. https://doi.org/10.1016/j.rtbm.2022.100783
• Alyavina, E., Nikitas, A., & Njoya, E. T. (2020). Mobility as a service and sustainable travel behaviour: A thematic analysis study. Transportation Research Part F: Traffic Psychology and Behaviour, 73, 362-381. https://doi.org/10.1016/j.trf.2020.07.004
• Audouin, M., & Finger, M. (2018). The development of Mobility-as-a-Service in the Helsinki metropolitan area: A multi-level governance analysis. Research in Transportation Business & Management, 27, 24-35. https://doi.org/10.1016/j.rtbm.2018.09.001
• Caiati, V., Rasouli, S., & Timmermans, H. (2020). Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment. Transportation Research Part A: Policy and Practice, 131, 123-148. https://doi.org/10.1016/j.tra.2019.09.029
• ChoiceMetrics. (2018). Ngene 1.2 user manual & reference guide. ChoiceMetrics.
• Ecodesigncircle. (n.d.). Whim - All your journeys. https://www.ecodesigncircle.eu/resources-for-you/117-whim
• Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2016). Smart tourism: foundations and developments. Electronic Markets, 25(3), 179-188. https://doi.org/10.1007/s12525-015-0196-8
• Hensher, D. A. (2017). Future bus transport contracts under a mobility as a service (MaaS) regime in the digital age: Are they likely to change?. Transportation Research Part A: Policy and Practice, 98, 86-96. https://doi.org/10.1016/j.tra.2017.02.006
• Jittrapirom, P., Caiati, V., Feneri, A. M., Ebrahimigharehbaghi, S., González, M. J. A., & Narayan, J. (2017). Mobility as a service: A critical review of definitions, assessments of schemes, and key challenges. Urban Planning, 2(2), 13-25. https://doi.org/10.17645/up.v2i2.931
• Jittrapirom, P., Marchau, V., van der Heijden, R., & Meurs, H. (2020). Future implementation of mobility as a service (MaaS): Results of an international Delphi study. Travel Behaviour and Society, 21, 281-294. https://doi.org/10.1016/j.tbs.2018.12.004
• Kamargianni, M., & Matyas, M. (2017). The business ecosystem of mobility-as-a-service. 96th Transportation Research Board (TRB) Annual Meeting, Washington DC, 8-12 January 2017.
• Kamargianni, M., Matyas, M., Li, W., & Muscat, J. (2018). Londoners’ attitudes towards car-ownership and Mobility-as-a-Service: Impact assessment and opportunities that lie ahead. MaaSLab - UCL Energy Institute Report, Prepared for Transport for London.
• Karlsson, I. C. M., Mukhtar-Landgren, D., Smith, G., Koglin, T., Kronsell, A., Lund, E., Sarasini, S., & Sochor, J. (2020). Development and implementation of Mobility-as-a-Service - A qualitative study of barriers and enabling factors. Transportation Research Part A: Policy and Practice, 131, 283-295. https://doi.org/10.1016/j.tra.2019.09.028
• Le-Klähn, D. T., & Hall, C. M. (2015). Tourist use of public transport at destinations - a review. Current Issues in Tourism, 18(8), 785-803. https://doi.org/10.1080/13683500.2014.948812
• Louviere, J. J., Hensher, D. A., & Swait, J. D. (2000). Stated choice methods: Analysis and applications. Cambridge University Press. https://doi.org/10.1017/CBO9780511753831
• Lyons, G., Hammond, P., & Mackay, K. (2019). The importance of user perspective in the evolution of MaaS. Transportation Research Part A: Policy and Practice, 121, 22-36. https://doi.org/10.1016/j.tra.2018.12.010
• Matyas, M., & Kamargianni, M. (2019). The potential of mobility as a service bundles as a mobility management tool. Transportation, 46(5), 1951-1968. https://doi.org/10.1007/s11116-018-9913-4
• Mulley, C. (2017). Mobility as a services (MaaS) - does it have critical mass?. Transport Reviews, 37(3), 247-251. https://doi.org/10.1080/01441647.2017.1280932
• Sigala, M. (2018). New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories. Tourism Management Perspectives, 25, 151-155. https://doi.org/10.1016/j.tmp.2017.12.003
• Smile Einfach Mobil. (2021). Smile - the mobility app for Vienna. https://smile-einfachmobil.at/index_en.html
• Smith, G., Sochor, J., & Karlsson, I. M. (2018). Mobility as a Service: Development scenarios and implications for public transport. Research in Transportation Economics, 69, 592-599. https://doi.org/10.1016/j.retrec.2018.04.001
• Sochor, J., Strömberg, H., & Karlsson, I. C. M. (2018). Implementing Mobility as a Service: Challenges in integrating user, commercial, and societal perspectives. Transportation Research Record, 2536(1), 1-9. https://doi.org/10.3141/2536-01
• Sochor, J., Strömberg, H., & Karlsson, I. M. (2018). Travelers' motives for adopting a new, innovative travel service: Insights from the UbiGo field operational test in Gothenburg, Sweden. In 21st World Congress on Intelligent Transportation Systems, Detroit, September 7-11, 2014. Edward Elgar Publishing.
• Train, K. E. (2009). Discrete choice methods with simulation. Cambridge University Press. https://doi.org/10.1017/CBO9780511805271
• UNWTO. (2023). UNWTO Tourism Data Dashboard. Retrieved from https://www.unwto.org/tourism-data/unwto-tourism-dashboard