The assessment of previous relationships with offerors vs their perception as initiators of the prosumer activity of final purchasers

• Autorzy: Baruk Agnieszka Izabela

Identyfikatory

DOI

10.29119/1641-3466.2019.136.3

• Języki publikacji: EN

Abstrakty

EN

The article aims to determine the significance of purchasers' assessments of previous relationships with offerors towards the way offerors are perceived as initiators of prosumer activity. It is of a theoretical and empirical nature. For the theoretical aspect, the world's literature on the subject was cognitively and critically analysed. The results of the analysis identified a cognitive and research gap regarding the assessment of previous relationships with offerors in terms of its effect on the perception of offerors as initiators of the prosumer activity of final purchasers. In order to reduce the gap, empirical research was conducted through a questionnaire to gather primary data. This data was subjected to statistical analysis, and the results of this indicated a statistically significant dependence between the perception of offerors as initiators of prosumer activity and the way previous relationships are perceived for producers and traders. The perception of offerors as initiators of prosumer activity statistically significantly differentiated the assessment of previous relationships with producers and traders. Both research hypotheses were found to be valid.

Słowa kluczowe

EN

offeror; final purchaser; relationships; prosumer activity

PL

oferent; nabywca finalny; relacje; działalność prosumenta

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2019
• Tom: z. 136
• Strony: 37--45
• Opis fizyczny: Bibliogr. 25 poz.

Twórcy

autor

Baruk Agnieszka Izabela

• Lodz University of Technology

Bibliografia

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Uwagi

PL

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).